Sr Product Category Manager

Description

The Senior Product Category Manager for Safco Products is responsible for managing multiple furniture product categories and focused vertical markets. This role oversees the full product lifecycle across assigned categories and driving customer demand and calibration with the sales organization. The role also includes gathering insights for focused vertical markets best aligned to assigned categories. Insights to include end customer, channel, and competitors within focused vertical markets for all Safco categories.

The ideal candidate brings a strong understanding of product management, lifecycle processes, financial metrics, demand generation marketing, and operations to proactively drive profitable sales growth. This position requires a passion for delivering customer-driven solutions through a balance of strategic and tactical execution.

This full-time role resides at Safco Product's office location in New Hope, MN.

• Define product growth strategies and road maps based on market research, customer insights, and business objectives.
• Lead the end-to-end product lifecycle for multiple categories within the portfolio.
• Identify, prioritize, and manage all aspects of assigned categories including but not limited to: demand generation marketing, inventory management, cost improvement projects, and new product development.
• Collaborate cross-functionally with engineering, operations, marketing, and sales to prioritize initiatives that drive profitable growth and market share gains.
• Conduct and share market and competitive analysis to identify trends, opportunities, and risks for assigned portfolio.
• Monitor inputs and proposed annual price adjustments for assigned categories.
• Use insights to prioritize line extensions and new product development (NPD) initiatives.
• Determine and execute demand generation actions to drive awareness and sales leads
• Ensure products align with brand standards, positioning, and overall portfolio strategy.
• Lead Safco business development efforts for assigned market segments (Example Education, Industrial). Business development efforts include gathering customer, competitor, and market insights for the assigned market segment.
• Define growth strategies applicable for all portfolios for assigned market segments and execute strategies for assigned portfolio.
• Travel up to 30% as needed.
• Other duties as assigned.

• Bachelor's degree in business, sciences or a related field.
• 10+ years of experience in product management, with a proven track record of successfully launching and managing products in a fast-paced environment.
• Understanding of product management methodologies, frameworks, and best practices.
• Strong leadership and communication skills, with the ability to influence and align cross-functional teams toward common goals and meet with customers
• Analytical mindset with the ability to leverage data to make informed product decisions.

• MBA or advanced degree preferred
• Experience with make-to-order manufactured product categories
• Furniture experience
• Sales or marketing experience

The starting base salary range for this position is $116,683 - $145,854 per year plus eligibility in annual bonus program. The compensation posted is the anticipated pay for the position at the time of the posting. We may pay above or below posted amount based on several factors, including, but not limited to education and/or certifications, skills, experience, or work location.

Some positions may qualify for additional compensation in the form of bonuses or deferred compensation options.

At LDI, we are pleased to provide employees with a comprehensive benefits package including health/dental/vision insurance options; paid time off; 10 paid holidays; 401(k) plus company matching and annual discretionary profit sharing; flexible spending and health savings account options; life and disability insurance; tuition assistance; wellness and mental health resources, and financial advising services. Eligibility in benefit programs is based on hours worked per week.

• Regular sitting, standing, and walking throughout the day to accomplish tasks
• Manual and finger dexterity used regularly with some repetitive finger motions
• Ability to work in front of a computer screen for long periods of time
• Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus
• Hearing and speaking
• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.

Comprised of multiple companies with headquarters in New Hope, Minnesota,Liberty Diversified International (LDI) is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska,…