Marketing and Content Specialist

Become part of the Can Do Canines pack! Can Do Canines transforms people's lives by creating mutually beneficial partnerships with specially trained dogs. The dogs are provided to the client at no charge. The organization is supported primarily by donations from individuals, corporations, service clubs, and foundations.

Job Summary: Responsible for creating engaging content for print and digital use, managing social media platforms, executing email marketing campaigns, and optimizing the organization’s digital presence through SEO and data analytics
Salary: Exempt, Salaried, $51,000-$62,000
Hours

Required:

Full time, including occasional weekend and evening hours
Deadline: Open until filled

Reports to:
Marketing and Communication Manager
Positions Supervised: None
Frequent Interactions With: Development Team, Client Services and Training Team, Volunteer Coordinator, Volunteers

• Content Creation*:
  • Develop and write high-quality, compelling content for use in newsletters, website feature stories, and social media platforms that tell the organization's story and demonstrate its impact.
  • Collaborate with other departments to determine content and timing for future print and digital materials.
  • Edit and polish stories written by volunteers to ensure they meet brand standards for publication.
  • Capture and edit engaging content for social channels, using video, stills, audio, and other approved assets.
• Social Media Management*:
  • Develop and execute a comprehensive content calendar for social media platforms (Facebook, Instagram, You Tube, Tik Tok, Linked In) to enhance brand awareness and community engagement.
  • Ensure all platforms are current, engaging, and aligned with brand guidelines, and respond to comments and questions.
  • Monitor social trends and contribute platform-specific recommendations based on trending content, audience behavior, and channel performance insights.
• Email Marketing*: Create and distribute email marketing campaigns to target audiences, track performance, and optimize engagement levels.
• SEO and Website Management*: Assist in updating the organization's website (Word Press), ensuring content is current, user-friendly, accessible, and optimized for search engines (SEO).
• Marketing Analytics*: Monitor and analyze social media metrics, website traffic, and email campaign performance to evaluate effectiveness and inform strategy.
• Brand Consistency: Maintain organizational brand identity across all marketing materials and communication channels.
• Event Support: Provide marketing and content support for fundraising appeals and public-facing events as needed.
• Assist with other marketing projects, public relations, and community outreach, as assigned.

* Denotes essential functions of the position.

• Bachelor's degree in Marketing, Communications, Writing, Journalism, or a related field
• Minimum of 3 years of experience in a marketing or communication role
• Demonstrated expertise in social media strategy and content creation
• Strong writing, editing, and storytelling skills, with the ability to articulate the organization's mission compellingly to diverse audiences
• Confidence with understanding and applying AP stylebook guideline
• Proficiency in video creation and editing
• Familiarity with best practices for SEO
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Experience with relevant software and tools (e.g., social media platforms, email marketing tools, website content management systems, web analytics, social media management tools, video editing software, project management systems)
• Ability to design basic content and graphics through Canva and/or Adobe products (InDesign, Illustrator,…