Sales Director Job New Hope area,Minnesota USA,Sales

ABOUT GOOD SENSE FOODS:

Good Sense Foods is a leading manufacturer of snacks (seeds, nuts, trail mixes, dried fruits) under the Good Sense brand and salad toppings under the Salad Pizazz brand, which are found in produce departments and center store of many grocery retailers. Founded in 1976 in Minneapolis, we’re a second‑generation and majority woman‑owned business with distribution in over 15,000+ locations in all 50 states.

ROLE

SUMMARY:

Good Sense Foods is seeking a highly motivated, experienced Sales Director to develop growing brands at national/regional grocery retailers. This role requires an entrepreneurial spirit, the ability to develop customer‑specific strategies, and the use of syndicated data to create fact‑based category leadership presentations to drive sales results. This individual will be instrumental in the future growth and scale of Good Sense Foods.

You will be responsible for revenue goal attainment, strategic account planning, and collaboration with sales leadership on strategy, broker management, developing data‑driven insights, and managing customer performance. You will work collaboratively with cross‑functional departments including Leadership, Marketing, Account Management, New Product Development, and Procurement to meet and exceed company goals.

KEY RESPONSIBILITIES:

Achieve or exceed annual sales & profit goals for assigned territory
Build and sustain relationships with key current and prospective retailers/distributors at the headquarter level, with special emphasis on category management and buyers
Develop annual customer plans designed to expand distribution and accelerate profit and growth. Proactively manage annual sales budgets and trade spending for all customers within assigned territory
In partnership with Data & Marketing teams, develop presentations that outline current market conditions, market trends, customer needs and our competitive advantages. Utilize syndicated data to drive this content
Work closely with Account Manager team, who assist with executional and administrative customer tasks
Manage, educate, and motivate brokers while conveying brand and assortment objectives, key product attributes, merchandising strategies, and more. Some, but not all, of our customers have broker coverage
Communicate solutions and feedback to Sales and Marketing leadership to provide the best products for retailer and category success
Proactively share best practices and competitive insight across cross‑functional teams (Marketing, Finance, Operations, etc.) to improve processes and maximize company effectiveness
Provide monthly customer forecasts using information from data analysis, promotions, and budgets
Manage and improve reporting/tracking tools in conjunction with Sales and Finance
Attend 3-5 annual trade shows to represent our brands and foster new business
Maintain strong organization of customers and projects in CRM (Customer Relationship Management) software

REQUIRED QUALIFICATIONS, EXPERIENCE &

SKILLS:

5+ years of experience in Consumer Packaged Goods (CPG) Sales, Category Management or Broker roles
Skilled in growing sales through existing customer relationships and hunting new ones
Self‑starter in an autonomous environment
Detail‑oriented
Strong presentation, communication, and leadership skills
Position is remote‑eligible but must be willing to travel to customer meetings as needed

PREFERRED QUALIFICATIONS, EXPERIENCE &

SKILLS:

Proven track record in Consumer Packaged Goods (CPG) sales
Experience working with West Coast based retailers like Albertsons/Safeway, Sprouts, Winco, and Raley’s along with other large national retailers like Target, Whole Foods, and HEB
Cross‑functional experience
Experience working with distributors and brokers
Assertive, creative, team player, ability to motivate
Proficiency with Microsoft/Google applications, CRM tools, and syndicated data

PHYSICAL REQUIREMENTS:

Travel to in‑person customer meetings as needed
Attend trade shows and setup/breakdown booths as needed
Attend Good Sense Foods sales office visits in New Hope, Minnesota 3-4 times per year
Ability to type, talk, and present professional visual appearance
Ability to lift and or move up to 50…