Student*in für Abschlussarbeit im Bereich Marketing Vans, Team Market & Customer Intelligence

Marketing And Sales Internship At Mercedes-Benz Vans

Mercedes-Benz Vans is responsible within the Mercedes-Benz AG for the V-Klasse and T-Klasse limousines as well as the Citan, Vito, and Sprinter transport series. We provide comprehensive analysis of our sales markets, customers, competitors, and relevant global trends with topics such as market research, competitive analysis, competitive price analysis, and pricing strategy.

Your tasks will include:

Writing a final paper on a jointly defined research project in the area of customer and market research at Mercedes-Benz Vans with a focus on customer behavior, customer preferences, or customer segmentation.

• Independently designing and conducting a study on the topic of the final paper

• Developing and programming questionnaires using Qualtrics

• Independently preparing and evaluating data using SPSS, R-Studio, and MS Excel

• Independently examining, analyzing, and creating presentations of data

• Describing customers/target groups regarding customer requirements, usage profiles, reasons for purchase, psychographics, etc. and deriving action recommendations based on the analysis results

The final topic selection will be made in consultation with the university, you, and us.

The activity can start in September 2026.

Qualifications:

• For students of a business economics course with a focus on market research/consumer psychology

• Target customer know-how in the area of transporters as well as extensive knowledge of the global van markets and the products of Mercedes-Benz and competitors

• Professional experience in the automotive industry as well as in marketing in combination with market research required

• Very good German and English language skills

• Experience in the field of data analytics as well as comprehensive knowledge of market research methods and statistics

• Experience in the use of statistical analysis software (e.g., mTAB, R-Studio, SPSS)

• Experience in the design and programming of questionnaires (e.g., Qualtrics)

• Routine use of MS-Office, especially PowerPoint and Excel

• You show high commitment and are characterized by a well-structured approach, analytical thinking, and an outstanding organizational talent

• You are used to working independently, are communicative, and team-oriented

• Automotive affinity and technical understanding as well as practical experience are advantageous

Additional information:

We look forward to your online application with your resume, cover letter, certificates, current enrollment certificate with indication of the semester, and proof of the standard period of study. Please do not forget to mark your documents as "relevant for this application" in the online form and to observe the maximum file size of 5 MB.

Further information on the selection criteria can be found here.

Disabled and equally qualified applicants are welcome! The disability representative (s) will be happy to support you in the application process.

People Solutions will be happy to help you with any questions regarding the application process. You can reach us by email at  or by phone at 0711/17-99000 (Mon-Fri 10-12 and 13-15).