Director, Product Strategy

Job Description Summary#LI – Hybrid

Novartis is on a mission to transform medicine and improve lives worldwide. As a global leader in healthcare, we leverage advanced technology and data to deliver patient-centric solutions, enhance customer engagement, and drive innovation. The Strategy, Platforms & Transformations team is dedicated to enabling improved decision making at Novartis by leveraging superior data to identify actionable insights that drive enhanced performance.

The US CRM organization sits within Strategy, Platforms & Transformations and plays a crucial role in driving the transformation to a customer 360 operating model.

Reporting to the Executive Director, CRM Product Strategy, and working closely with the VP, Head of CRM, Strategy & Product Management, this role serves as the strategic architect of the CRM future state, responsible for defining where the organization should go and inspiring alignment around a compelling long-term vision. There are 2 positions available, one focused on Product Vision and one on Platform Roadmap.

These roles set the strategic direction for CRM capabilities, evaluate emerging technologies (including AI and agentic solutions), and ensure the CRM vision aligns with commercial strategy, customer experience goals, and enterprise transformation priorities. This position will be located at the East Hanover, NJ site and will not have the ability to be located re‑mote. This position will require 15% travel as defined by the business (domestic and/or international).

• Vision & Strategy Creation:
  Develop and steward a compelling, forward‑looking CRM vision aligned to US enterprise strategy and Customer 360 transformation goals. Identify mid‑ and long‑term opportunities for innovation across multiple technology stacks including Salesforce, Veeva, Microsoft as well as emerging CRM technologies.
• Define and Execute Platform
  
  Roadmap:
  
  Develop and maintain a strategic platform roadmap that aligns with the overall CRM product vision and Novartis business objectives. Ensure the roadmap incorporates emerging technologies, best practices, and evolving business needs.
• Strategic Discovery & Innovation:
  Lead discovery initiatives, design‑thinking workshops, and proofs of concept to validate future‑state capabilities. Evaluate emerging technologies to determine feasibility, value, and alignment with business priorities.
• Governance & Alignment:
  Establish a CRM product vision governance model that ensures consistency, alignment, and transparency.
• Communication & Thought Leadership:
  Evangelize the CRM vision across the organization, shaping enterprise understanding of future capabilities. Serve as a thought leader on CRM innovation, AI, and emerging technologies within Life Sciences.
• Platform Innovation and Scalability:
  Identify opportunities to leverage traditional and agentic (AI‑driven) solutions to enhance platform capabilities. Drive the adoption of scalable, modular platform components that support diverse customer journeys and business processes.
• Performance Measurement and Optimization:
  Define and track success metrics for platform initiatives (e.g., adoption rates, business impact, strategic value delivery). Continuously assess platform health and performance, making data‑driven decisions to optimize outcomes.
• Leadership and Team Development:
  Build and lead a high‑performing team focused on platform strategy and execution. Foster a culture of innovation, accountability, and continuous improvement.

• Bachelor's degree required;
  Master’s degree, MBA, or strategy/innovation background preferred.
• 7+ years in product strategy, consulting, innovation, product management, or enterprise technology leadership roles.
• Demonstrated ability to develop long‑range product or technology visions that drive organizational transformation.
• Deep knowledge of CRM technologies (Salesforce, Veeva) and AI/ML applications in commercial operations.
• Experience leading discovery, concept design, and proofs of concept for new capabilities.
• Proven track record influencing senior stakeholders to align on and fund long‑term technology or product strategies.
• Strong…