Director, Marketing Strategy - Radical Early Action

Summary

Shape the future of early detection by transforming enterprise strategy into measurable action that reaches millions of people. The Director, Marketing Strategy
- Radical Early Action will lead the translation of enterprise screening strategy into scalable, connected playbooks across Relax, Your Attention Please (YAP), NFL partnerships, and future therapeutic-area expansion. The role will integrate strategy, activation, measurement, and cross-functional governance to drive measurable health action, protect attribution, and enable consistent execution across markets and partners.

Shape the future of early detection by transforming enterprise strategy into measurable action that reaches millions of people. The Director, Marketing Strategy
- Radical Early Action will lead the translation of enterprise screening strategy into scalable, connected playbooks across Relax, Your Attention Please (YAP), NFL partnerships, and future therapeutic-area expansion. The role will integrate strategy, activation, measurement, and cross-functional governance to drive measurable health action, protect attribution, and enable consistent execution across markets and partners.

This position will be based in either East Hanover, NJ or the NYC office and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 25% travel as defined by the business (domestic and/or international).

• Enterprise Screening Strategy:
  Set and operationalize the Radical Early Action and screening strategy, connecting Relax, YAP, NFL, team, and Hall of Fame efforts through a common enterprise model.
• Scalable Playbooks:
  Translate strategy into reusable playbooks, briefs, ecosystem plans, and market-ready activation guidance that can scale across therapeutic areas and partnerships.
• Cross-Platform Integration:
  Integrate Relax, YAP, and NFL screening efforts to deliver a cohesive consumer experience and coordinated health-action journey across touchpoints.
• Measurement and Optimization:
  Define outcomes and endpoints with analytics partners; use screening data, dashboards, market diagnostics, and test-and-learn plans to improve performance and support executive reporting.
• Cross-Functional Leadership:
  Coordinate agency, advocacy, analytics, medical, legal, content review, media, operations, market access, communications, and therapeutic-area teams to enable aligned and timely delivery.
• Market and Therapeutic-area Expansion:
  Identify opportunities to extend screening platforms into additional therapeutic areas, markets, and enterprise partnership ecosystems while maintaining strategic consistency.
• Agency and Workstream Leadership:
  Lead integrated agency work streams, scopes, milestones, and deliverables; ensure strategy is translated into high-quality execution.
• Governance and Decision Support:
  Establish operating discipline, clarify ownership, surface decisions and risks, and provide leadership updates across the screening portfolio.
• Partner and Stakeholder Management:
  Build strong relationships with external partners and internal stakeholders, align priorities, and resolve issues that could affect readiness or execution.
• Budget and Compliance:
  Manage resources and budgets responsibly and partner with legal, medical, and review teams to ensure activities meet company and industry requirements.

• Bachelor’s degree in a related field is required;
  Master of Science and/or MBA preferred
• At least 8 years of experience in commercial Marketing with multi-functional experience in the pharmaceutical or healthcare industry preferred
• Proven experience leading enterprise…