Content Factory Director - North America, LATAM and Wellness

Location: Warren

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Content Factory Director - North America, LATAM and Wellness is a leadership role that is responsible for overseeing the operational management and delivery of first-class marketing content created through our internal production model. All content will be designed to drive brand engagement, educate consumers, and support commercial objectives while remaining compliant with global requirements. Working with Content Factory Leads from other global regions, the role will oversee the end-to-end production process using an industrialised approach to content generation.

The role sits within Marketing Excellence's Content Factory team and reports into the VP Global Content Factory. The role has no direct reports, but will sit as part of the Content team and work with a range of key stakeholders including brand teams, media, capabilities, procurement, CBIA, finance, legal, and data and tech. They will also be responsible for leading the relationships with our agency partners which for North America, LATAM and wellness is over 30 people.

Key responsibilities

* Content Factory Operations:
Lead the North America and LATAM content hubs, overseeing all asset production including E2E workflows, production planning, content quality and governance, agency resourcing and issues management

* Content Output & Tracking:
Responsible for delivery of content at speed and within agreed cost, quality and risk parameters

* Haleon Live Studio:
Oversee the North America studio, enabling a new live streaming capability to bring content to the consumer at speed

* Content Industrialisation: work with other regional Content Factory leads to develop and apply an industrialised approach to content generation including building and leveraging modular assets or templates, supporting approval automation, and tagging assets in a central DAM

* Content

Innovation: Spearhead new innovations in content production and delivery for North America, LATAM and Wellness including but not limited to AI content generation, Influencer marketing, social and ecommerce

* Regional Expertise:
Advise the Global Content Factory team on regional marketer needs and regulatory requirements and provide Global guidance on content production best practices to marketers in your region

* External Partners:
Manage key relationships with external creative partners in the region to enable content production, ensuring performance and efficiency are optimised

* KPI Management:
Deliver to production KPIs including overseeing agency P , and savings/growth targets

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

* Subject matter expertise:
Significant experience working in a content production function for a medium-to-large global organisation including production shoots and developing digital content

* Change management:
Experience in leading change at a market level to transform ways of working as it relates to content creation

* Production management and asset delivery:
Significant experience in the operational management of end-to-end content production workflows, from creative brief to multi-channel asset delivery with a proven ability to manage production timelines and budgets to ensure successful project execution

* Breadth:
Diverse experience across North America and LATAM and different product categories, including experience working in the consumer health industry or with other regulated products

* Strategic thinking:
Experience translating complex business needs and product information into actionable content strategies

* Application of Technology:
Proven understanding and application of technology (e.g., DAM systems), AI and automation to improve content delivery speed, quality and cost

* Third-party management:
Significant experience managing relationships with external creative partners or agencies to optimise performance and efficiency

The salary range for this role is $194,925 - $268,000 USD annually + bonus

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous…