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Associate Director, Omnichannel Data and Agentic Enablement

Job in Plainsboro, Middlesex County, New Jersey, 08536, USA
Listing for: Genmab
Full Time position
Listed on 2026-02-02
Job specializations:
  • IT/Tech
    Data Analyst, Data Security, Data Science Manager, Data Engineer
Job Description & How to Apply Below
Location: Plainsboro

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Associate Director, Omnichannel Data and Agentic Enablement will serve as the enterprise Subject Matter Expert (SME) for Salesforce Data Cloud (Data 360) and Agentforce, driving the strategy, design, and enablement of data-driven customer experiences and deploying agentic AI across relevant and compliant use cases across Genmab's product portfolio. This role bridges data, AI/agentic capabilities, and omnichannel execution to unlock actionable insights, intelligent automation, and scalable personalization.

The Associate Director will report directly to the Director of Omnichannel Enablement and Operations, and will partner closely with Omnichannel Strategy, BIS, Data Science, IT, and Privacy teams to ensure a trusted, compliant, and high-performing data foundation, while enabling AI-powered agents that improve customer and employee experiences.

Key Responsibilities Salesforce Data Cloud (Data 360) Leadership

· Serve as the enterprise SME for Salesforce Data Cloud, including data ingestion, identity resolution, harmonization, and calculated insights.

· Define and own the Customer 360 data strategy, ensuring unified profiles across US marketing & sales.

· Partner with internal and external data and architecture teams to design scalable, performant data models and pipelines.

· Establish data governance standards including data quality, consent, privacy, and lineage in alignment with legal and compliance requirements.

· Enable downstream activation of data across Salesforce clouds and external systems (e.g., Marketing Cloud, Service Cloud, Sales Cloud, analytics tools).

Agentforce & Agentic AI Enablement

· Serve as the Agentforce SME, guiding the design, configuration, and deployment of AI-powered agents for customer-facing and internal use cases.

· Identify and prioritize agentic use cases across omnichannel journeys

· Partner with security, legal, and privacy teams to ensure responsible AI usage and compliance with enterprise policies.

· Measure and optimize agent performance using defined KPIs (accuracy, efficiency, adoption).

Omnichannel Data & Experience Enablement

· Lead the integration of unified customer data into omnichannel experiences across digital, sales, and media channels.

· Ensure real-time and near-real-time data availability to support personalization, next-best-action, and agent decisioning.

· Collaborate with journey orchestration and experience design teams to translate data and AI capabilities into measurable business outcomes.

Strategy, Roadmap & Stakeholder Leadership

· Own the Omnichannel Data 360 and Agentforce roadmap, aligning platform capabilities with business priorities and Salesforce product evolution.

· Serve as a trusted advisor to senior stakeholders, translating complex technical concepts into business value.

· Support vendor relationships, including roadmap reviews and capability planning.

Required Qualifications

· Bachelor's degree in Information Systems, Computer Science, Data Science, Business, or a related field (Master's preferred).

· 8–12+ years of experience in data platforms, CRM, marketing technology, or enterprise digital transformation.

· Expert level experience with Salesforce Data Cloud (Data 360), or similar Customer Data Platform(CDP) technologies

· Strong…

Position Requirements
10+ Years work experience
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