Associate director, new business Innovations

The Associate Director, New Business Innovations is responsible for leading strategic digital initiatives that create new revenue streams, enhance commerce capabilities, and deliver customer-centric solutions. This role combines business leadership and product ownership
, managing the full lifecycle of digital projects—from initial intake and concept development through delivery and optimization
.

The position requires strong collaboration with technology teams and cross-functional stakeholders to define requirements, plan Agile sprints, and ensure successful execution. The associate director will also assess operational impacts across multiple functions, including Business Unit
, Technology Teams,
Customer Service, Supply Chain, Finance (AR/AP), Legal, and Compliance
, ensuring alignment with LG’s digital transformation goals.

Strategic Leadership

• Define and execute strategies for new revenue generation and commerce capability enhancement.
• Identify emerging opportunities aligned with LG’s digital transformation and customer experience objectives.
• Develop business cases, ROI models, and KPIs to evaluate and prioritize initiatives.

Project & Program Intake

• Lead the initial intake process for new projects and programs, assessing feasibility, business impact, and resource requirements.
• Facilitate cross-functional reviews to ensure clarity on scope, objectives, and timelines.

Product Lifecycle Management

• Manage the end-to-end product lifecycle
  , from conception and requirements gathering through development, testing, launch, and post-launch optimization.
• Serve as the Product Owner
  , defining product-level requirements, user stories, and acceptance criteria.
• Maintain and prioritize the product backlog based on business value and customer impact.

Technology Engagement

• Collaborate with technology teams to plan and manage Agile sprints
  , ensuring timely and high-quality delivery.
• Work closely with UX, engineering, and analytics teams to deliver scalable, intuitive, and revenue-focused solutions.

Cross-Functional Requirements Gathering

• Engage with all relevant business units—including Business Unit Leaders
  , Key Stakeholders
  , Customer Service, Supply Chain Management, Finance (AR & AP), Legal, and Compliance
  —to capture requirements and assess operational impacts.
• Ensure solutions meet regulatory, financial, and operational standards while improving efficiency and customer experience.

Customer-Centric Innovation

• Translate customer lifestyle needs into digital experiences and monetization models
  .
• Drive personalization and data-driven improvements to enhance engagement and satisfaction.

Stakeholder Engagement

• Act as the voice of the customer internally, advocating for seamless experiences across all touchpoints.
• Communicate vision, progress, and performance metrics to senior leadership and cross-functional teams.

Education: Bachelor’s degree in Business, Computer Science, Marketing, or related field; MBA preferred.

Experience: 8+ years in digital commerce, product management, or business development roles.

Proven success in launching revenue-generating digital initiatives and managing complex programs.

Skills:

• Solid understanding of e-commerce ecosystems, digital experience platforms, and Agile methodologies.
• Expertise in product lifecycle management and sprint planning.
• Ability to manage complex cross-functional requirements and stakeholder alignment.
• Analytical mindset with proficiency in data-driven decision-making.
• Excellent communication and leadership skills.