Digital Marketing Specialist

We're seeking a strategic and technically-savvy Digital Marketing Specialist to own and optimize our corporate digital presence. Reporting to the Manager of Global Demand Generation, you'll be the driving force behind our website's performance, user experience, and search visibility; directly impacting lead generation and brand awareness across global markets.

• Own day-to-day monitoring, maintenance, and optimization of the corporate Word Press website
• Create, update, and optimize web pages and content to drive engagement and conversions
• Ensure website performance, security, and uptime meet best-in-class standards

• Implement comprehensive SEO/SEM strategies including technical SEO, on-page optimization, and off-site tactics
• Conduct keyword research, competitive analysis, and content gap analysis
• Optimize for international markets with localized SEO strategies (huge plus)

• Monitor and analyze website performance using Google Analytics, Hot Jar, and Hub Spot
• Create actionable reports and presentations for stakeholders on traffic, conversions, and user behavior
• Identify optimization opportunities based on data insights
• Collaborate with and direct external agencies and contractors to execute website projects
• Manage project timelines, deliverables, and quality assurance

• Proven SEO/SEM knowledge with demonstrated results

• Advanced proficiency in Google Analytics (GA4)
• Experience with Hot Jar for user behavior analysis
• Working knowledge of Hub Spot CMS and marketing automation

• Excellent project management and organizational skills
• Strong analytical mindset with attention to detail
• Clear communication and presentation abilities
• Ability to balance strategic thinking with hands-on execution

• Conversion Rate Optimization (CRO): A/B testing, multivariate testing, landing page optimization
• UX/UI Understanding
  :
  User journey mapping, wire framing, accessibility standards (WCAG 2.1)
• Technical SEO Advanced
  :
  Schema markup, structured data, Core Web Vitals optimization, XML sitemaps
• Tag Management
  :
  Google Tag Manager implementation and troubleshooting
• Marketing Automation
  :
  Hub Spot workflows, lead scoring, form optimization
• Web Performance
  :
  Page speed optimization, CDN configuration, image optimization
• Analytics Enhancement
  :
  Custom reporting, data visualization (Looker Studio/Data Studio), event tracking
• Content Strategy
  :
  Editorial calendar management, content optimization frameworks
• Design Collaboration
  :
  Basic Figma/Adobe Creative Suite knowledge or ability to provide clear creative direction
• Web Infrastructure
  :
  Understanding of hosting, DNS, SSL certificates, domain management
• Additional Platforms
  :
  Experience with Unbounce, Webflow, or other landing page builders

• 3-5 years of experience do you have in digital marketing, web management, or similar role
• Bachelor's degree in Marketing, Communications, Computer Science, or related field (or equivalent experience)
• Portfolio demonstrating website projects and measurable SEO/traffic improvements
• Experience in B2B marketing environment preferred

• A growth mindset with eagerness to test, learn, and optimize
• Ability to work independently while collaborating cross-functionally
• Strong problem-solving skills and technical curiosity
• Passion for staying current with digital marketing trends and best practices

OPEX Corporation is more than a manufacturer of machines. We continuously reimagine technology to power the future for our customers.

With an innovative approach, we engineer unique automated solutions that support our customers so they can solve the most pressing business challenges for both today and tomorrow. Our scalable Warehouse, Document, and Mail Automation solutions improve workflow, accelerate change, and drive efficiencies in infrastructure.

We are a family-owned and operated organization with more than 1400 committed employees who innovate, manufacture, install, and service products that are helping transform industry every day. We listen to our customers, respect each other, and work together to help reimagine the future through automated solutions.

At OPEX, we are Next Generation Automation.

Benefits include, but are not limited to:

• Full medical, dental and vision with low employee contribution rates
• Paid holidays and PTO allowance
• 401k with matching and profit sharing
• Basic life insurance, short term and long-term disability
• On-site fitness facility

OPEX Corporation is an Equal Opportunity/Affirmative Action Employer, without regard to race, color, religion, sex, national origin, age, disability, and protected veteran status.