CRM Digital Marketing Manager

World Link is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like  embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that likes to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't"  you are passionate about what you do and having fun while doing it;

tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, World Link may be the place for you.

For more information about our craft, visit

We are looking for a CRM Digital Marketing Manager who will be responsible for being an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. You will manage best in class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance.

You must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. You must posses the vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. You must be able to manage internal stakeholders across the organization, and be agile to influence and collaborate across other vertical teams in a highly matrixed environment.

Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment (HE) categories.

• Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories.
• Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to the .com site, yield conversions and being mindful of consumer journey phase and intent.
• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive a fair share of voice within the email channel.
• Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
• Explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners.
• Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis.
• QA and provide clear feedback on email proofs across multiple devices.
• Understand key product RTBs and nuances between models.
• Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
• Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate.
• Partner with Digital team members to understand work streams for the .com site, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Collaborate with IMC and PM teams for creative feedback.
• Clearly communicate stakeholder feedback to agency partners.
• Share key activity updates as contributor of the bi-weekly digital team share-out.

• Minimum 3+ years experience with CRM.
• Bachelor's Degree preferred.
• Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).