Director, US Omnichannel Marketing Analytics

Location: Basking Ridge

At Daiichi Sankyo, we are united by a single purpose, to improve lives around the world through innovative medicines. With a legacy of innovation since 1899, a presence in more than 30 countries, and more than 19,000 employees, we are advancing breakthrough therapies in oncology, cardiovascular disease, rare diseases, and immune disorders. Guided by our 2030 vision to "be an innovative global healthcare company contributing to the sustainable development of society", we are shaping a healthier, more hopeful future for patients, their families, and society.

Job Summary The Director, US Omnichannel Marketing Analytics Lead provides analytics leadership on behalf of the US Oncology Business Division to support the US Omnichannel strategy. This role defines the omnichannel analytics vision and roadmap, oversees campaign measurement, customer engagement insights, consistent reporting, and ROI assessment across channels. The Director partners with Marketing, IT, Commercial Analytics, and external vendors to translate business needs into actionable insights and ensure analytics are effectively leveraged to optimize marketing performance.

This role leads through cross-functional influence to ensure analytics are consistently applied to optimize marketing performance. Responsibilities Strategy and Vision Own and drive the strategy and execution of omnichannel marketing analytics and reporting capabilities across US Omnichannel Collaborate closely with the Technology and Data teams to define and prioritize technology and data enablement requirements that support the analytics vision and business objectives Develop standardized reporting KPIs and metrics to track the effectiveness of omnichannel engagement Drive integration of omnichannel dynamics with broader analytics activities Analytics and Measurement Lead the consolidation of analytics and reporting needs for Omnichannel marketing.

Develop a robust, modular, and extensible reporting framework to minimize redundant work, streamline ad hoc requests, and ensure consistent data views for all stakeholders. Design, develop, and implement measurement and optimization frameworks for all Paid, Owned, and Earned media channels (HCP and DTC) Drive the operationalization of actionable insights by integrating outputs from diverse analytics and reporting initiatives. Ensure these insights are effectively communicated and leveraged to advance Omnichannel business outcomes and support data-driven decision-making.

Manage and communicate reporting / measurement results consistently through appropriate forums Manage strategic tagging of campaign content to align with ongoing reporting and measurement plans Define campaign analytics, A/B testing, and deep-dive analyses to assess omnichannel marketing effectiveness and ROI Oversee and guide real-time analytics using AI/ML (in-flight optimization), ensuring teams and partners deliver actionable insights aligned to omnichannel objectives.

Lead development and execution of patient-journey based alerts programs integrated with omnichannel initiatives Analytics Systems and Tools Inform the adoption of scalable analytics systems, partnering closely with IT / DX, Commercial Analytics, and Data teams to ensure solutions meet business needs Ensures analytics platforms and tools leverage advanced analytics techniques and meets the needs of the US Omnichannel objectives Collaborate with IT / DX and Data teams to ensure analytics infrastructure meets security, compliance, and performance standards.

Coordinate input from vendor partners and ensure deliverables are met Qualifications Education Qualifications (from an accredited college or university):
Bachelor’s degree in Mathematics, Statistics, Computer Science, Engineering, Analytics, Business, or other technical degree required. Master of Science or MBA Advanced degree in a quantitative subject (e.g., Statistics, Analytics, Econometrics, Mathematics) preferred Experience Qualifications 10+ years of overall experience in business data analytics, information management, business intelligence, and reporting required 5 years of experience within the pharmaceutical or healthcare…