Senior Demand Planning Analyst – Global

Senior Demand Planning Analyst – Global

At Bacardi, Demand Planning is at the core of our transformation toward a data-driven, insight-led Integrated Business Planning (IBP) model.

As a Senior Demand Planning Analyst, you will be responsible for developing and managing a robust statistical baseline forecast, while translating data into actionable insights that support key business decisions.

You will operate at the intersection of data, business understanding, and cross-functional collaboration, influencing stakeholders across Commercial, Finance, and Supply Chain globally—while embodying Bacardi's values of Fearless, Family, Founders, and Forward.

• Statistical Forecasting & Baseline Ownership
• Develop, manage, and continuously improve the statistical baseline forecast using historical data, market insights, and advanced tools (e.g., SAP IBP)
• Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)
• Validate forecasts through multiple data sources and business inputs
• Manage forecast adjustments within defined governance frameworks
• Forecast Analysis & Insight Generation
• Analyze forecast variations and identify key drivers, risks, and opportunities
• Conduct root cause analysis and translate findings into actionable improvements
• Generate and communicate forecast assumptions and ranges
• Leverage advanced analytics, including AI/ML models, to enhance forecasting performance
• Stakeholder Collaboration & Communication
• Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders
• Partner with Sales, Marketing, Finance, and Supply Chain to understand demand drivers
• Facilitate alignment to build a single, consensus demand plan
• Challenge assumptions constructively to improve forecast quality
• Performance Management & Continuous Improvement
• Track and report key forecasting metrics:
• Forecast Accuracy / Bias
• Forecast Value Add (FVA)
• Forecast Volatility
• Use metrics as process health indicators, driving continuous improvement
• Identify and implement opportunities to enhance forecasting performance
• Ensure adherence to global standards, processes, and governance frameworks
• Data, Technology & Forecasting Capability Evolution
• Play an active role in shaping the future of Bacardi's demand planning capabilities by partnering with Technology and Data Science teams to adopt next-generation forecasting solutions
• Work in close collaboration with Tech teams to continuously enhance tools, models, and data architecture
• Support the integration of predictive analytics and advanced forecasting models into planning processes
• Translate business needs into clear requirements for technology teams
• Identify opportunities to improve forecasting through digital innovation and external best practices
• Act as a bridge between business and technology, ensuring solutions are both analytically robust and business-relevant

Experience

• Experience in FMCG within both market and global supply chain environments, with a strong understanding of end-to-end demand drivers
• Broad experience across Demand, Supply, Sales, and/or Production Planning, enabling effective participation in end-to-end IBP processes
• Proven track record in continuous improvement, applying Lean principles and leveraging digital tools to enhance forecasting performance and process efficiency
• Strong expertise in S&OP / IBP processes, including demand review, scenario planning, and cross-functional alignment
• Experience in project management and planning system implementations, working closely with IT and digital teams to drive adoption and support capability evolution
• Experience working in environments undergoing planning transformation, such as IBP implementation or predictive analytics adoption (preferred)

Technical Skills

• Strong statistical and analytical capabilities
• Experience with forecasting techniques and demand modeling
• Proficiency in tools such as:
• Excel / Google Sheets
• BI tools (e.g., Power BI, Looker)
• SQL / Python (preferred)
• SAP IBP (strong advantage)
• Understanding of AI/ML applications in forecasting

Core Capabilities

• Ability to translate data into clear, actionable business insights
• Strong problem-solving and…