Executive Director, Channel Strategy and Digital Innovation

For our client, we are seeking an Executive Director Channel Strategy And Digital Innovation to join the team of a leader in the Pharmaceuticals & Biotech space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements.

The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a life sciences environment.

Location:

East Hanover, NJ - US based candidates only, no visa sponsorship available

Compensation: $214,900 – $399,100 annually

• Define and execute global strategy for corporate digital channels and engagement
• Build AI-enabled digital experiences to enhance personalization and stakeholder impact
• Lead omnichannel marketing initiatives across various platforms
• Drive digital innovation via experimentation and performance optimization
• Oversee marketing technology platforms, analytics, and governance
• Champion responsible adoption of AI technologies to boost marketing effectiveness
• Establish measurement frameworks linking digital performance to business outcomes

• Bachelor's degree required; advanced degree preferred in marketing, communications, business, or related field
• Extensive experience in digital marketing and omnichannel strategy within global organizations
• Demonstrated executive presence and leadership of cross-functional teams and agency partners
• Proven track record in digital transformation and enterprise-scale innovation
• Strong expertise in marketing technology platforms and AI fluency
• Ability to leverage data and insights for measurable business impact
• Expertise in modern Mar Tech stacks, analytics, and digital compliance

• Comprehensive health, life, and disability benefits
• 401(k) with company contribution and match
• Generous time off package including vacation and personal days
• Performance-based cash incentive and potential annual equity awards

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.