Sr Manager, Savory Insights & Analytics

Job Description

We are a high-performing, collaborative team who bring the voice of the consumer and shopper into our business and make a tangible business impact. We are developing cutting edge data, analytics and AI tools that give a significant competitive advantage. We foster a supportive team atmosphere to amplify individual strengths and curiosity. We value a diversity of talent, experiences, and backgrounds to expand our team culture.

Location: East Hanover, NJ (Hybrid)

This is a leadership role accountable for all insights and analytics for the Savory category with a primary focus on making a tangible impact on the business. This leader will have responsibility of the analytics & insights for the Savory category and will deliver holistic, data-driven, category and brand-level insights and action plans that have clear business actionability. The Sr. Manager should proactively identify business opportunities and offer solutions based on her/his deep understanding of category and consumer insights by leveraging analytics that holistically combine all internal, external and syndicated data sources.

The key success driver for this role is to provide a tangible and measurable business impact by leveraging various quantitative and qualitative research, leveraging/integrating of advanced analytics capabilities that feed into the development and execution of strategies that drive the category.

• Single point leader responsible for the application and integration of all US data, insights, capabilities and knowledge to drive the Savory business strategies and plan. Manages complex business issues and helps the team set strategic direction. Acts as a business leader and partner, not just a market research specialist.
• Uses knowledge of key macro trends, leads understanding of consumer, market and competitive landscape and leverages multiple internal, external and syndicated data sources to proactively diagnose business performance and address focused business issues.
• Leads and applies understanding of brand/marketing fundamentals to assess category drivers, copy quality, brand health, consumer behavior and assists in category/brand strategies development. Integrates media tracking and advanced analysis (MMM) with brand health understanding and consumer media consumption understanding to assist and recommend optimum marketing and media strategies.
• Identifies trends that will impact our categories by leveraging ‘real-time’ data and contemporary analytics.

• Diagnose business performance to achieve short-term and long-term financial goals. Specifically leverage syndicated data, Nielsen Data (POS, Panel etc.), Receipt data, Customer Data and lead monthly business performance analysis that includes proactively highlighting issues and recommending potential solutions.
• Effectively guides cross-functional team members to an objective viewpoint and influences leadership in the implementation of action steps to drive the business. Communicates complex issues with impact and clarity. Maintains a constructive approach to conflict.

• Ensures that the team uses a broad range of contemporary research and analytics tools / resources / processes to assess business issues. Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth;
  Acts as a consumer expert and leader of research design and interpretation of results.
• Interpret and pragmatically translates research learning into feasible business building action steps and ensures alignment with key business partners (including brand marketing, sales strategy and top tier customer teams).
• Leads and guides a team of Insights & Analytics professional across the category.

• 7+ years' experience in Insights, Analytics, Strategy roles in CPG.
• Proven track record of driving business by leveraging insights and analytics.
• Demonstrates ability to influence cross-functional and upper management to impact decision-making
• Outstanding communication skills;
  Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
• Data pulling, analysis, and visualization skills are a must
• Technical market research and analytical expertise in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses, including the role of AI and GenAI in insights.
• A bachelor's degree is…