Marketing​/Senior Analytics Manager

Job Details

Duration: 12+ Months

Location: Englewood Cliffs, NJ

Schedule: Hybrid, M-Th onsite, Friday WFH/Remote

NO C2C due to client restrictions

• Must be innately familiar with MMM & MTA
• Must have experience developing insights-led executive/leadership reports
• Must have working knowledge of Paid Media (full funnel, retail, performance marketing)

• Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, to make better informed decisions on a timely basis.
• Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across home entertainment line of business (full funnel digital media) and performance marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)
• Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health,.com conversion, .com Traffic, and offline contribution of our media channels).
• Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. export data and charts/graphs directly into management decks)
• Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
• Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and .com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
• Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
• Work closely with the PCG Analytics Team and Big data team (as needed) to align the proper tagging strategies and tools to track key performance indicators (KPIs).
• Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to business and future planning efforts as well as champion findings internally across teams and leadership.

• Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
• Should have a minimum of 8+ years of media data, analytics and insights experience (paid search/social, display, affiliate marketing and ecommerce/CPG).
• Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience, this is a must have.
• A positive “all-hands-on-deck” attitude and willingness to get the job done
• Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.
• A bachelor’s degree or higher in Marketing or other related fields is required.

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