AVP Brand Marketing

Overview

Reporting directly to the Senior Vice President – SEMCA, the Associate Vice President of Brand Marketing will lead marketing strategy and execution for Sharp’s U.S. Appliance and Consumer Electronics businesses. This role oversees Brand, Go-to-Market, and Integrated Marketing, driving demand, brand equity, and profitable growth across retail, e-commerce, and commercial channels. The AVP will manage a high-performing team of seven (7), including strategy, in-house creative, digital & trade marketing and PR, and serve as a key member of the U.S. leadership team.

This position is an in-office role, based in Montvale, NJ, with perodic domestic travel.

Marketing Strategy & Leadership

• Define the integrated marketing strategy for Sharp appliances and consumer electronics, aligned to business objectives, category growth plans, and P&L targets.
• Develop annual and quarterly marketing plans, including budget allocation, calendar, and KPIs.
• Partner closely with Sales, Product Management, Finance, and Operations to ensure tight alignment between marketing investments, revenue goals, and inventory/PSI realities.

Brand & Portfolio Positioning

• Own the Sharp brand strategy for the U.S. consumer division, ensuring a cohesive positioning that connects appliances and consumer electronics under a unified brand narrative.
• Develop and maintain portfolio- and line-level positioning for key product families (e.g., cooking, refrigeration, microwave drawers, TVs), including value propositions, RTBs, and feature ladders.
• Steward the Sharp visual and verbal identity across all touchpoints, working with global stakeholders to balance global brand guidelines with U.S. market needs.

Go-to-Market, Product Launches & Integrated Marketing

• Lead end-to-end GTM strategy and execution for new product launches and line refreshes, from insight and positioning through launch plans and post-launch optimization.
• Build launch playbooks that integrate product, channel, pricing, and promotional strategies for major retailers, distributors, and DTC.
• Oversee integrated marketing campaigns across paid, owned, and earned channels (digital, social, search, CRM, PR, retail media, and OOH where relevant).

Trade Shows & Retail Marketing

• Lead retail and channel marketing, including retailer-specific programs, in-store merchandising, retail media activations, and co-op programs.
• Own the trade show and events strategy for appliances and consumer electronics, including KBIS, CES, buying-group shows, and key customer events, ensuring they showcase Sharp’s innovation pipeline, support launches, and reinforce core positioning.
• Oversee trade show planning and execution (booth experience, product curation, demos, messaging, and hospitality) in partnership with Sales, Product, and global teams to deliver a consistent, premium brand experience.

Digital, Performance & Content

• Set the digital marketing strategy, including performance media, SEO/SEM, social, and DTC site experience in partnership with e-commerce teams.
• Oversee content strategy and production, ensuring a scalable library of brand, product, and educational content that supports the full funnel and multiple channels.
• Establish clear performance metrics, dashboards, and test-and-learn roadmaps to continuously optimize spend and creative effectiveness.

Team Leadership & Organizational Development

• Lead, mentor, and develop a team of seven (7) (brand, GTM, integrated marketing, in-house creative, PR), fostering a culture of accountability, collaboration, and innovation.
• Create clear roles, processes, and operating rhythms (e.g., campaign planning, launch readiness, QBRs) to improve speed, quality, and cross-functional alignment.
• Effectively manage external agencies, production partners, and freelance resources to augment in-house capabilities.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 12–15+ years of progressive experience in marketing leadership roles, with significant experience in consumer durables, appliances, consumer electronics, or adjacent categories.
• Proven track record overseeing brand, GTM, and integrated marketing, including ownership of…