Associate Director, Market Research

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role

The Associate Director, Global Market Research (Solid Tumors, HNSCC-focused) will work closely with the global and country teams to execute and synthesize strategic and tactical market research in partnership with Marketing, CI, Analytics and Forecasting to support launch planning and decision-making.

Core responsibilities include planning, support, and management of market research, and presenting insights to global & country teams, cross-functional teams, and senior management.

The ideal candidate for this role will have solid tumor launch readiness experience and a highly thoughtful and collaborative nature to help Genmab ensure the customer insight is at the center of our strategy and well understood across global and market stakeholders.

This role contributes to Genmab's mission to transform the lives of people with cancer by ensuring that launch and commercialization strategies for solid tumor assets are informed by deep, data-driven insights.

Responsibilities:

· Designs and executes a launch readiness market research plan to address brand strategic imperatives (near term focus on brand identity, messaging, demand research); manages day-to-day execution of research projects with support from direct manager and BI&A Director on brand

· Continually synthesizes insights and analytics to ensure a building of insights to culminate in a product launch

· Strongly collaborates with cross-functional team members and country-level colleagues to ensure alignment on study objectives and dissemination of insights and learning. A positive mindset of collaboration and One Genmab is required.

· Partners across the commercial team to integrate primary research (custom, syndicated, etc.) with brand/sales/payer analytics, forecasting & competitive intelligence insights to drive strategies and organizational actions that have a tangible impact on revenue or profit.

· Drives outstanding and agile execution of global market research and insights generation guiding highest priority development program initiatives, while maintaining strict adherence to company policies and guidelines.

· Presents complex issues in a clear and persuasive manner effectively communicating recommendations to cross-functional teams and brand team.

· Cultivates meaningful internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs.

Requirements:

· Bachelor's Degree. MBA or other related graduate-level degree is a plus (7+ Years with BS/BA, 5+ Years with MS/MA or MBA)

· 5+ years of work experience in market research, marketing sciences, strategic consulting, or other analytical work in the biotech / pharmaceutical industries

· Previous experience in oncology is required; HNSCC experience is preferred

· Track record of delivering actionable insights through successful execution of qualitative and quantitative market research projects, as well as strategic problem-solving skills

· Exceptional ability to manage multiple projects in a fast-moving entrepreneurial environment, with changing priorities and significant time pressures

· Demonstrated proficiency in influencing cross-functional teams and managing successful conflict resolution. Able to gain buy-in and…