Product Director, Professional Promotion, CAPLYTA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Marketing

Multi-Family Marketing

People Leader

Titusville, New Jersey, United States of America

Johnson & Johnson is searching for the best talent for a Product Director, Professional Promotion
, supporting CAPLYTA®, located in Titusville, NJ.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

Intra-Cellular Therapies, a Johnson & Johnson company, is on the path to be the #1 leader in neuroscience. With an exceptional suite of products and a commitment to transforming patient lives, we are expanding our CAPLYTA® medical team to support our growing impact in psychiatry.

This position is a critical part of the Neuroscience CAPLYTA® marketing team. The individual in this position will be responsible for CAPLYTA® executional strategy and tactical implementation supporting the adjunctive major depression disorder and bipolar indication for all personal promotion targeting healthcare professionals.

• Own the development and implementation of CAPLYTA®’s healthcare professional strategic messaging roadmap for new data releases, message shaping, and presentation across multiple promotional channels
• Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues
• Effectively partner with sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution
• Provide strategic input to mold market research and analytics needs and leverage direct customer and field feedback to identify insights that will shape strategy and tactical execution
• Lead competitive strategy development and support organizational pull-through
• Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development
• Be a connector across CAPLYTA® cross‑functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.

• A bachelor’s degree is required; MBA is preferred
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• Psychiatry and/or mental health experience preferred
• A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
• Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
• Proven ability to influence without authority and drive impactful cross‑functional collaboration in large groups
• A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
• Experience leading teams through change and transformation, product launches, and…