AVP - Business Marketing

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The AVP, Business Marketing is a high-impact senior leadership role responsible for the strategic transformation and global consolidation of marketing functions into a unified growth engine for Verizon Business. This leader will orchestrate a reimagined Marketing Team structure that integrates Product Marketing, Integrated Marketing, Growth Marketing, and Content & Media Strategy to drive growth across all segments of Verizon Business globally.

By synchronizing our overarching Marketing Strategy with high-velocity marketing campaigns, this AVP ensures brand resonance and measurable revenue and share growth on a global scale. This leadership position will also be responsible for International Field Marketing execution across our EMEA and APAC markets.

Leading a diverse team of 108 FTEs across the US and EMEA, this executive will champion AI Marketing Transformation and change management, and a sophisticated offshoring strategy to maximize marketing efficiency and operational agility. This role is central to scaling Demand Generation and optimizing the customer journey through data-driven, executive-level execution. By streamlining global operations and leveraging collective expertise, the AVP will position the organization as a world-class center of excellence, delivering exceptional impact on Verizon Business’ revenue growth results.

Cross-functional collaboration with our Base Marketing, Events Marketing, and US Field Marketing and Enablement Teams, among other teams in Product & Marketing, is key to the success of this senior leader in our marketing mission to capture the hearts, minds, and wallets of our business customers.

As a key member of the leadership team, you will spearhead global segment marketing growth initiatives and orchestrate the deployment of resources across domestic and international segments. Your core objectives include:

• Developing and owning the annual marketing strategy and plan, including segmentation, market intelligence, and the prioritization of global thought leadership investments.

• Spearheading persona-based marketing strategies that target specific customer profiles in all segments of Verizon Business, which includes Small and Medium Business, Global Enterprise, and Public Sector.

• Driving a "marketing-led growth" culture that delivers critical insights for base campaigns and generates sales-qualified leads across our entire Verizon Business product portfolio, including wireless, wireline, and AI Connect.

• Orchestrating the end-to-end customer journey, building a world-class full-funnel experience that moves prospects from initial awareness to face-to-face engagements.

• Collaborating cross-functionally with Sales, Product, Finance, CMO and other Verizon international teams to streamline operations and support revenue-driving execution.

• Elevating brand awareness across all global geographies in partnership with CMO.

This new leader will oversee five key direct reports and their respective functions to ensure a cohesive global strategy:

• Product Marketing:
  Responsible for collaborating with product teams to ensure solutions are tailored for both domestic and international customers while developing strategic messaging that resonates with global audiences.

• Integrated Marketing, Strategy, Media & Content:
  Focused on developing and executing global marketing campaigns, including demand generation and omnichannel strategies. This team ensures brand consistency and oversees the creative execution of the annual plan.

• Grow…