Digital Marketing Manager | CRM

Overview

The Digital Marketing Manager (CRM) serves as an email marketing subject matter expert, building strong cross-functional relationships to influence strategy, drive sales, and develop breakthrough CRM programs.

• Manage day-to-day CRM communications and execution across all Home Entertainment categories
• Analyze post-campaign performance and provide actionable insights
• Align CRM creative across teams to develop fit-for-purpose, consumer-centric copy and content that drives traffic, conversions, and supports various stages of the consumer journey
• Partner with corporate marketing teams, adhering to governance council processes and ensuring proper documentation so campaigns are prioritized appropriately and receive fair share of voice within the email channel
• Manage CRM campaign execution via JIRA tickets in collaboration with agency partners, ensuring clear communication and timely deployment
• Identify process efficiencies and propose forward-thinking solutions

• Strong strategy and business acumen
• Self-starter with a desire to learn and contribute
• Excellent collaboration and communication skills
• Strong planning and organizational abilities to manage multiple campaigns and work streams simultaneously
• Comfortable in fast-paced, results-oriented environments
• Knowledge of CRM principles and best practices
• Familiarity with Adobe Campaign Manager, JIRA/Confluence, and data audience management systems
• High proficiency in Microsoft Office, particularly Excel (quantitative analysis) and PowerPoint (presentation development)
• Strong analytical skills with the ability to interpret campaign performance data and synthesize recommendations
• Knowledge of Figma is recommended

• Develop campaign briefs and manage JIRA tickets to execute CRM programs with agency partners
• Submit weekly governance council inputs, including campaign briefs, creative assets, and post-campaign analyses
• Conduct QA and provide detailed feedback on email proofs across multiple devices
• Maintain strong understanding of product value propositions and model differentiation
• Manage audience segmentation strategies, data science modeling inputs, and campaign audience builds within proprietary tools
• Oversee agency creative outputs to ensure alignment with briefs, actionable test plans, and accurate test/URL matrices
• Partner with Digital teams across website, social, and paid media channels to ensure cohesive messaging and optimized landing experiences
• Collaborate with IMC and PM teams for creative feedback
• Clearly communicate stakeholder feedback to agency partners
• Contribute key updates to weekly CRM performance reports