Channel Marketing Manager

Channel Marketing Specialist Job Description

SKS and LG Pro Builder Team is looking for an experienced Channel Marketing Specialist with strong understanding in both consumer and builder industry related to appliances or related fields. This position will focus on the company’s Portfolio of Brands and support brand objectives with trade customers digital footprint to grow brand market share and business goals. This role will work closely with sales teams, product and dealers, and report into the Sr.

Director of Marketing of SKS/LG Pro Builder.

• Manage the digital asset catalog and ecommerce digital content amongst the brands product portfolio (LG, LG Studio and SKS) for sales and dealer support
• Optimize workflows to ensure most up to date product information is present across dealers’ websites that adhere to brand guidelines
• Strong collaboration with cross functional partners to support go to market strategies and launch assets
• Serve as the brand lead to trade customers as first point of contact for brand assets and marketing initiatives to ensure brand guidelines are upheld across the retail and builder channel
• Assist in development and execution of sales tools, retail content to drive strong market share and national success
• Develop strong relationships with key stakeholders and confidence with retail/builder partners while being a brand advocate
• Partner with Sales and Marketing to identify opportunities to drive business with customers leveraging product and brand assets
• Maintain project timelines, marketing assets library and customer digital marketing needs

• Bachelor’s degree in marketing, business, communications, or related field
• 3+ years of experience in channel, trade retail marketing. Product management in related industry
• 2+ years of experience in B2B is a plus specially builder industry
• Proficient in Microsoft Office, Adobe Pro and PIM supporting platforms (Akeneo, Bynder)
• Exceptional communication, project management and presentations skills
• Strong verbal and written communication skills
• Highly organized, strong attention to detail and ability to adhere to deadlines
• Self-starter with the ability to operate independently and cross-functionality with multiple teams
• Full time role with flexible schedule including evening hours based on team scheduling needs and assignments