Director of Social Media & Content

As Director of Social Media & Content, you will lead the strategic vision and execution across all brands within the Justin Alexander portfolio. This role blends high-level strategy with on-the-ground leadership, shaping brand identity while guiding content creation and always‑on storytelling cross‑platform.

You will own the full social ecosystem, from strategy and content execution to performance analytics and community engagement, ensuring a culturally relevant presence aligned with both B2B and B2C objectives.

Reporting to the Director of Marketing, you will partner closely with Brand Marketing, Digital Marketing/Paid Advertising, Events, PR, Sales, Digital Product and Engineering, and Creative teams to drive brand awareness, engagement, and conversion, delivering measurable business impact.

This role oversees a Social Media Team of four and is hybrid with 4 days in office in Springfield, NJ.

• Develop a cohesive, multi‑brand social strategy across Instagram, Tik Tok, Pinterest, Facebook, You Tube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
• Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform‑native voice and presence
• Define platform‑specific strategies that balance brand storytelling and performance
• Develop social‑first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
• Design and operationalize an always‑on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real‑time capture opportunities
• Oversee social content calendar & cohesion in storytelling, ensuring timely and well‑coordinated launches and posts
• Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact

• Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends
• Lead and support on‑ground content capture as needed to create timely, high‑quality social‑first assets
• Strategically leverage AI to improve efficiency and output while maintaining creative control
• Partner on influencer/creator strategy, supporting relationship management, content collaboration, and performance tracking to ensure alignment with broader social objectives
• Oversee digital asset management and organization of all social and creator assets

• Oversee community management, ensuring timely, thoughtful, and brand‑aligned interactions
• Deepen engagement with brides, retailers, and brand advocates
• Monitor trends, conversations, and cultural moments to keep the brand relevant and innovative

• Own social performance metrics, establishing KPIs for engagement growth and impact
• Synthesize performance data and community insights into strategic recommendations for content, creative, and channel optimization
• Partner with Digital Marketing to align social storytelling to maximize reach, efficiency and ROI
• Translate various data sets/insights into actionable optimizations to improve performance and inform future strategy

• Lead, mentor, and develop the social media team while establishing a high bar for both creative excellence and strategic execution through hands‑on leadership and guidance
• Collaborate cross‑functionally to ensure alignment and maximize impact
• Serve as the social media subject matter expert across the organization

• 8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
• 3–5+ years’ experience in managing and developing high‑performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
• Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement,…