Director, Omnichannel Activation Channels

Position: Director, Omnichannel Activation Growth Channels
Location: East Hanover

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

This role will work closely with our Growth Channels team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.

The role scope includes Pureplay ecommerce, Last Milers (Instacart, Doordash, etc), Value, Convenience, Drug and Naturals.

Ultimately, the Growth Channels Omnichannel Director is responsible for delivering Mondelēz's long-term growth, activating our brands at our key customers to drive conversion and integrating all Walmart digital commerce operations into our everyday business management.

Geographic preferences include East Hanover, NJ and Chicago, IL, but we are open to the right candidate outside of these locations. Travel for customer and internal meetings required - between 25% - 35% of time depending on time of year.

Main Responsibilities

* Develop and lead strategy and team for Growth Channels by developing frameworks and support models that accelerate MDLZ growth at this portfolio of customers. Lead the Growth Channels Omni team is continuous development of capabilities, executional excellence and new opportunities.

* Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans. Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.

Partner across customer organizations and the MDLZ organization to remove barriers for growth.

* Drive omnichannel activations for MDLZ brands at priority Growth Channels customers and last miler platforms in partnership with the MDLZ customer business teams and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Walmart business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, program sell-in and execution. Manage agencies, partnerships and cross functional stakeholders as necessary to ensure program success.

* Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Key KPIs:

* Market share - total, in-store and online

* Revenue and volume growth

* Delivery of impactful omnichannel marketing activations at Growth Channels customers

* Media KPI improvement year over year

Stakeholders:

External

* Customer merchants, retail media leaders/team

* External Media Agencies & Data Vendors

* Peer Network

Internal

* Growth Channels SVP and Growth Channels leadership team (including all channel leads)

* Insights & Analytics teams across the organization

* Media & Retail Media Strategy organization

* Category marketing teams

* Omnichannel Marketing & Activation Team across customers

Travel:
Travel for customer and internal meetings required - between 25% - 35% of time depending on time of year.

What extra ingredients you will bring:

* E-commerce, Shopper, Trade or Brand marketing experience preferred

* Digital commerce and retail media experience

* 10+ years of CPG experience

* Bachelor's degree required; MBA or equivalent advanced degree preferred.

* Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs

* Proven ability to lead complex cross-functional initiatives and drive organizational alignment.

* Strong business acumen with experience in strategic planning, forecasting, and performance reporting.

*…