GRAMS -EVP, Brand Strategy
Listed on 2026-06-12
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Marketing / Advertising / PR
Marketing Strategy, Branding Specialist / Ambassador, Digital Marketing, Marketing Communications
Location: Lambertville
This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, Lambertville, or San Francisco—or remotely within the US, depending on team and business needs.
What You’ll Do- Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
- Collaborate closely with cross‑functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
- Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
- Develop and implement comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
- Design and facilitate workshops, and lead tactical and brand planning sessions
- Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
- Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
- Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning
- The company values – Best Together, Impact‑Obsessed, Excellence Expected, Evolve Always, and Accountability – speak to you.
- You are adaptable, resilient, and okay with adjusting your scope, responsibilities, and focus as we grow.
- You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- You are a highly organized self‑starter, able to work independently and under tight deadlines.
- Bachelor’s Degree in Business Administration, Marketing, or a related field
- 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies
- Strong leadership skills with the ability to inspire and motivate cross‑functional teams
- Excellent analytical and problem‑solving abilities, with a data‑driven approach to decision‑making
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
- Demonstrated ability to thrive in a fast‑paced, dynamic environment, managing multiple projects and priorities simultaneously
$300,000 - $330,000. Compensation will be determined based on job‑related, non‑discriminatory factors including work experience, skills, certifications, and geographical location. The company reserves the right to modify this pay range at any time.
BenefitsReal Chemistry offers a comprehensive benefits program tailored to each region, including paid time off, health, dental, vision coverage, mental wellness support, and access to online learning platforms such as Linked In Learning.
Equal Opportunity EmploymentReal Chemistry is an equal‑opportunity employer. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, nationality, age, disability, genetic information, or any other characteristic protected by law. We offer accommodations throughout the interview process upon request.
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