Creative Strategy Director Job Englewood Cliffs New Jersey USA,Marketing / Advertising / PR

Location: Englewood Cliffs

HSAD USA is seeking a strategic content and storytelling leader to build and lead the Creative Strategy capability within the Content Experience Group

The Creative Strategy Director is responsible for defining how brands, products, services, and customer experiences are translated into compelling narratives, messaging systems, and content frameworks that help customers discover, understand, compare, and choose products across the customer journey.

This role extends beyond traditional campaign planning and creative development. The Creative Strategy Director will lead the creation of scalable customer‑centric messaging systems that support discovery, consideration, decision‑making, and conversion across D2C, retail, marketplace, media, CRM, and AI‑driven discovery environments.

The ideal candidate combines brand strategy, customer insight, content strategy, and commerce storytelling expertise with the ability to build repeatable frameworks that can scale across channels and customer touchpoints

Mission

Design and scale customer‑centric narrative systems that connect brand storytelling, customer needs, product value, and business objectives to drive discovery, engagement, and conversion.

Reports To

Head of Content Experience

Organization Scope

Lead the Creative Strategy Team and serve as the organization’s center of excellence for:

Brand Narrative
Customer Intent Mapping
Product Story telling
Category Story telling
Discovery Content Strategy
Conversion Content Planning
AI‑Ready Content Strategy

Key Responsibilities

Develop and maintain integrated narrative and messaging frameworks across products, categories, and customer journeys.

Act as the steward of how customer needs, business priorities, and brand positioning are translated into content experiences.

2. Customer Insight & Intent Strategy

Lead the development of customer‑focused content strategies rooted in audience understanding and decision‑making behavior.

Objection identification and resolution frameworks
Information need assessment

Translate customer insights into actionable content and messaging strategies.

3. Discovery & Conversion Content Strategy

Design content strategies that improve discoverability and conversion performance across digital and retail environments.

Discovery content frameworks
Product comparison frameworks
Decision‑support content systems

Ensure content strategies support customer evaluation and purchasing decisions.

4. AI‑Ready Content Strategy

Partner with the AX Transformation Office and Content Operations team to develop future‑ready content frameworks.

AI‑readable content structures
Question‑and‑answer content frameworks
Conversational content strategies
Content modularization strategy

Support the organization’s readiness for AI‑driven discovery and answer‑based customer experiences.

Establish strategic consistency across all content ecosystems.

Provide strategic guidance for:

PDP content

Retail and marketplace content
CRM content
Campaign content
AI discovery content

Ensure consistent customer understanding regardless of channel.

6. Cross‑Functional Collaboration

Partner closely with:

Experience Design Team
Content Production Team
Content Operations Team
Client Service Group
Channel Operations Group
Media Performance Team

Translate business objectives into content and messaging strategies that can be executed effectively across teams. Serve as the primary strategic advisor on content, messaging, and customer storytelling.

7. Team Leadership & Capability Development

Build and develop a high‑performing Creative Strategy organization.

Coaching and mentoring
Methodology development
Capability building

Create repeatable frameworks, tools, and best practices that elevate strategic thinking across the organization.

Qualifications Required Experience

10+ years of experience in brand strategy, content strategy, creative strategy, communications planning, or integrated marketing strategy
Experience building messaging and narrative systems across multiple channels
Strong understanding of customer journey and decision‑making behavior
Experience developing content strategies for digital, commerce, and customer experience environments

Preferred Experience

Consumer electronics or technology categories
D2C and retail commerce ecosystems
Product marketing and category storytelling
Customer experience strategy
AI‑era content strategy and knowledge architecture

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