Senior Brand Manager, Equity, Tate's

Responsibilities

• Work closely with the Head of Marketing and internal & external stakeholders to determine priorities that enable consumer‑ and customer‑centric brand growth.
• Own the portfolio strategy, develop annual plans (including integrated marketing campaigns), set objectives and allocate resources.
• Execute brand marketing plans based on deep consumer insights and brand positioning, and monitor performance against objectives to deliver results over the annual contract and strategic plan horizon.
• Develop best‑in‑class strategies, communications and activations, and manage in‑year P&L and budget.
• Shape ongoing forecasts, portfolio strategy, PPA/RGM, innovation, and liaise closely with the sales team.
• Lead cross‑functional teams and agency ecosystem comprised of internal and external partners.

• Understanding of how to translate consumer behavior into insights and actions, preferably within the consumer goods sector in a matrix environment.
• Developing seamless consumer experiences & creating a holistic brand ecosystem.
• Creating best‑in‑class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in‑store, visual identity).
• Building and optimizing media plans to drive ROI with a focus on digital.
• Understanding and managing a brand’s P&L & business objectives.
• Thought leadership to help shape innovation agenda, integrated business planning (forecasting), portfolio strategy.
• Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer.
• Leading and influencing internal cross‑functional & external agency teams.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Communicating effectively, verbally and in writing, and executive presentation skills.

• 7+ years of increasing leadership responsibility in CPG marketing with a mix of equity/brand‑building and commercial experience.
• 3+ years of people management and cross‑functional team leadership.
• Experience in a matrix environment with multiple stakeholders, and demonstrated leadership and collaboration skills.
• Extensive brand management and consumer marketing expertise.
• General management and P&L decision‑making perspective.
• Experience making strategic and tactical decisions utilizing fact‑based data.
• Experience specific to category development and shopper marketing.
• Sponsorship/Partnership marketing experience a real benefit.
• Digitally savvy & data‑driven mindset; especially as it applies to scaling brands.

• Bachelor’s degree required; MBA preferred.

The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for over achievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time.

Many of these benefits have eligibility requirements. Some of these benefits are subsidized or fully paid for by the company. No relocation support available.

• Regular
• Brand & Portfolio Management
• Marketing

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847‑943‑5460 for assistance.

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