NA Marketing Innovation Associate Brand Manager, Kids - Popsicle

Job Title

NA Marketing Innovation Associate Brand Manager, Kids Adventure - Popsicle

Englewood Cliffs

Klondike Brand Manager

We are looking for an intelligent, innovative and creative Marketer with a passion for brands. The ideal candidate will drive the business forward with out of the box ideas, strong leadership of the cross‑functional team and by challenging the status quo to get things done more efficiently. This position will require an in‑depth understanding of brand development, which includes market trends, consumer focus, and category dynamics.

The role will require both strategic thinking and understanding of logistical execution to continue to nurture Popsicle brand love and role in consumer’s lives.

• Developing and managing the Innovation Pipeline with a cross‑functional team to ensure packaging, product and customer demands are launched on time and in full.
• Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts.
• Partner closely with Operations marketing team to ensure flawless execution in market.
• Lead culture‑driven communication writing and development for creative agency brief and lead the development of final assets.
• Lead Popsicle co‑brand strategy work and manage relationships with co‑brand partners, including forecast accuracy and contract negotiations.
• Day‑to‑day management includes:
  • Budget and invoices
  • Run and conduct market analysis to understand market trends and opportunities

• You’re a born leader: This position requires strong leadership skills as you will interact with cross‑functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative.
• You have a drive for results: You can be counted on to exceed goals successfully & steadfastly push yourself & others for results.
• You’re a master problem solver: You can use rigorous logic and methods to solve difficult problems with effective solutions. You can see hidden problems & anticipate what could become a project roadblock.
• You have fantastic interpersonal savvy: You relate well to all kinds of people up down sideways, inside & outside the organization. You build effective, constructive relationships and use diplomacy & tact to diffuse high‑tension situations comfortably.
• You are a creative & strategic thinker: You see ahead clearly & can anticipate future consequences and trends accurately. You have broad knowledge and perspective, & can contribute new & unique ideas, making connections among previously unrelated notions.
• You know how to deal with ambiguity: You effectively cope with change, can shift gears comfortably, & can decide and act without having the total picture. You manage unfinished projects while moving to the next one, handling risk & uncertainty.

• Bachelor degree required, MBA a plus.
• 3-5 years’ experience in Brand Marketing, preferably CPG.
• Strong analytical skills.
• Understanding of digital and e‑commerce.
• Clear demonstration of successful, consistent delivery to the business.
• Clear demonstration of project management & leadership skills.
• Experience working with agencies and media partners.
• Experience working with different customer channels.
• Ability to operate in a fast‑paced, dynamic environment, and to provide innovative approaches in a team‑based structure.
• Ability to deliver both verbal and written communication in a simple, compelling manner.
• Ability to think strategically, both from a brand and portfolio view.

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market‑competitive pay and performance related rewards.
• Flexible ways of working.
• Support for health, wellbeing and life outside of work.
• Time off to rest and recharge.
• Ongoing learning and development opportunities.

The pay range for this position is $88,600 to $133,000.

This position is bonus eligible.

TMICC employees are eligible to participate in our benefits plan. Employees can choose from a range of…