Search Strategist - Corporate Office; Austin, MN ; Chicago, IL or Bedminster, NJ

Position: Search Strategist - Corporate Office (Austin, MN preferred; open to Chicago, IL or Bedminster, NJ)
Location: Bedminster

** SEARCH STRATEGIST - CORPORATE OFFICE (AUSTIN, MN PREFERRED; CHICAGO, IL OR BEDMINSTER, NJ CONSIDERED)*
* ** HORMEL FOODS CORPORATION*
* To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®,  _Skippy_  _®_ ,  _SPAM_  ® ,  _Hormel_  _®_  _ _  _Natural Choice_  _®_  _, Applegate_  _®_  _, Wholly_  _®_  _, Hormel_  _®_  _ _  _Black Label_  _®_  _, Columbus_  _®_ ,  _Jennie-O®_  and more than 30 other beloved brands.

The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

For more information, visit   .

** RESPONSIBILITIES*
* ** Strategic Partnership & Planning*
* + Lead digital marketing strategy, execution, optimization, and reporting for assigned brands, retailers, and ecommerce channels.

+ Partner with Brand Marketing and Omnichannel Sales teams to understand business objectives and develop digital advertising programs that support Annual Operating Plans (AOPs).

+ Translate business goals into actionable search, display, and retail media strategies that drive traffic, conversion, and sales growth.

+ Recommend investment strategies and program enhancements based on performance data, market dynamics, and retailer opportunities.

+ Participate in planning meetings and provide strategic guidance on digital advertising opportunities and risks.

** Campaign Management & Optimization*
* + Fully manage search marketing programs and selected display advertising programs through approved digital advertising platforms.

+ Build, launch, optimize, and maintain campaigns across retailer and search platforms.

+ Conduct ongoing keyword discovery, audience targeting refinement, bid management, and campaign optimization.

+ Leverage automation, artificial intelligence, and platform capabilities to improve campaign efficiency and performance.

+ Develop and execute strategic testing plans, including keyword, audience, bidding, and creative experiments to maximize ROI.

+ Monitor campaign pacing and performance against established budgets and KPIs, making proactive adjustments as needed.

+ Ensure compliance with retailer advertising requirements and platform best practices.

** Analytics & Reporting*
* + Lead monthly, quarterly, and ad hoc reporting for Brand Management, Omnichannel Sales, and eCommerce leadership.

+ Analyze campaign performance and provide actionable insights, recommendations, and business implications.

+ Develop performance narratives that connect advertising results to broader business objectives.

+ Track and report key metrics including budget pacing, return on ad spend (ROAS), conversion performance, sales impact, and share-of-search trends.

+ Identify opportunities for optimization and growth through data analysis and trend monitoring.

** Subject Matter Expertise & Collaboration*
* + Serve as a subject matter expert in digital advertising strategy, retail media, search marketing, and related technologies.

+ Provide guidance and recommendations to Brand Marketing and Omnichannel Sales teams regarding advertising strategies, platform capabilities, and emerging trends.

+ Collaborate with content, analytics, and ecommerce teams to improve search visibility and advertising effectiveness.

+ Research competitive advertising activity, retailer media trends, and marketplace developments to inform strategic recommendations.

+ Share best practices and help advance digital advertising capabilities across the organization.

** QUALIFICATIONS*
* ** Required*
* + Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.

+ 2+ years of relevant digital…