Director of Sales & Marketing

Welcome to Distinctive Living
, we’re seeking a Director of Sales and Marketing (Full‑Time) for our Mira Vie Fanwood community in Fanwood, NJ!

Here at Distinctive Living, we want our people to realize their full potential. We’re passionate about personal and professional growth and will do everything we can to help you flourish. We deeply care about our team‑members and partners and strive to provide a culture where people feel valued and inspired.

• Medical, Dental and Vision benefits
• Paid Time Off
• Team Member Assistance Program

The Director of Sales and Marketing maintains and/or improves upon the occupancy level and revenue production of the community in accordance with marketing and business plans, including managing the sales process and completing all activities required for a sale. The Director represents the community and increases awareness through participation in outside events and assists management with resident retention. The Director develops and executes marketing plans to achieve community occupancy goals.

• Maintain and/or improve upon the occupancy level of the community in accordance with the marketing and business plans. Utilize established sales processes, systems, and forms to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Market community services and programs to prospective residents, their family members, and/or advisors in the decision‑making process and adapt marketing, presentation, and education based on the specific needs of the prospective resident.
• Coordinate and complete all activities needed for a sale and convert deposits to move‑ins. Based on the Director’s assessment of need, visit the prospect’s home, health care providers, or other locations to conduct initial assessments or marketing presentations as appropriate. Ensure all paperwork is completed prior to move‑in.
• Keep management and other key associates abreast of the status of all prospective move‑ins. Track and record pre‑residency steps to facilitate communication.
• Interface with local sources—including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts—to conduct business development activities in the absence of business development associates.
• Develop and maintain relationships with and generate leads through residents, family, and professional referral sources on a weekly basis. Provide information and conduct presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups. The Director will have autonomy to determine the frequency, content, and audience of such marketing presentations.
• Effectively manage community inventory and look for opportunities for increasing revenue and creating other revenue streams.
• Represent the community and increase awareness through participation in outside events, professional groups, and community involvement in the local market. Use relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events consistent with goals of management and the community marketing plan. Follow up and execute the sales process with all leads from events.
• Assist management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as the Director deems appropriate and consistent with the marketing plan.
• Develop and execute marketing plans and achieve community occupancy goals. Research and provide recommendations for content and delivery of brochures, flyers, press releases, and other forms of media that promote community services.
• Monitor conversion ratios regarding sales performance and business development calls to direct referral sources and collect and analyze data to prepare…