Senior Marketing Manager, Go-to-Market & Channel Enablement

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Senior Manager Parsippany, NJ, US

Salary Range: $ To $ Annually

Position Summary

The Senior Marketing Manager, Go-to-Market & Channel Enablement serves as a critical bridge between Marketing, Sales, Product Management, and Channel partners, ensuring PNY’s marketing efforts directly enable revenue growth, partner success, and product adoption.

This role leads go to market execution, channel marketing strategy, and sales enablement while overseeing digital platforms as supporting infrastructure. The position prioritizes commercial impact, equipping internal teams and external partners with the tools, messaging, and programs needed to win in market. The role also brings forward market insights, strategic perspective, and executive-level recommendations to guide business direction and investment decisions.

• Develop high-impact sales enablement materials including pitch decks, battle cards, solution briefs, customer messaging, and vertical-specific content
• Partner closely with Sales leadership to align marketing initiatives with pipeline growth, revenue goals, and strategic accounts
• Translate technical product capabilities into compelling business value propositions for enterprise, channel, and distribution audiences
• Support field sales efforts through targeted campaigns, account-based marketing initiatives, and opportunity-level marketing support
• Lead channel marketing strategy across PNY’s reseller, distributor, and authorized partner ecosystem
• Build scalable partner enablement programs including co-branded campaigns, launch kits, partner communications, and sales toolkits
• Work alongside Channel Sales leadership to drive partner engagement, adoption, and measurable pipeline contribution
• Help shape MDF strategy and evaluate program effectiveness, ROI, and partner impact
• Serve as a key marketing partner to Product Management, helping align positioning, segmentation, and launch readiness
• Lead go-to-market execution across strategic categories including AI infrastructure, Data Center, Networking, RTX Pro, and Commercial Solutions
• Ensure Sales and Channel teams are fully enabled with clear messaging, training, and launch support materials
• Drive alignment across Product, Sales, and Marketing to create consistent and compelling market storytelling

• Lead integrated marketing campaigns that support both direct and channel-driven revenue opportunities
• Align demand generation strategies with priority accounts, vertical markets, and strategic partner segments
• Oversee digital advertising and paid media initiatives with a strong focus on measurable business outcomes
• Analyze campaign performance and marketing data to optimize strategy, improve conversion, and maximize ROI

• Oversee key marketing platforms including the website, Partner Portal, CRM, CMS, and email marketing systems
• Ensure digital platforms effectively support lead generation, partner engagement, and sales enablement distribution
• Drive continuous improvements in user experience, accessibility, and conversion performance
• Partner cross-functionally to prioritize enhancements that directly support commercial growth
• Guide the development of clear, technically credible, and commercially compelling messaging across all marketing initiatives
• Partner with Creative teams to prioritize and execute campaigns, product launches, and sales enablement materials
• Maintain strong brand consistency across customer-facing, partner-facing, and internal communications
• Oversee content strategy supporting launches, campaigns, thought leadership, and enablement initiatives

• Lead execution of trade shows, partner events, customer engagements, and industry activations
• Align event strategy with Sales and Channel priorities to maximize pipeline generation and relationship development
• Ensure strong pre-event promotion, onsite engagement, and post-event follow-up execution