Brand Manager, Commercialization Health & Wellness

Brand Manager – Health & Wellness (Pine Brook, NJ)

Opella is looking for a Brand Manager to translate innovation into clear go‑to‑market plans, strong positioning and effective launches within our health & wellness portfolio. The role ensures products are launched successfully, achieve win‑rate with consumers, and are supported by the necessary commercial alignment and market strategy.

• Define product positioning and consumer value propositions that align with overall brand strategy, portfolio goals, and brand equity.
• Develop go‑to‑market strategies, including target consumer, pricing, channel approach, launch objectives, and success metrics.
• Lead integrated launch planning across marketing, sales, and e‑commerce to ensure clear, compelling market introductions.
• Ensure consistency of brand messaging, product claims, and customer experience across all channels and touchpoints.
• Drive cross‑functional alignment among innovation, regulatory, supply chain, and sales teams to execute a cohesive market strategy.
• Partner with sales to support customer sell‑in, optimize channel execution, and balance positioning, claims, and pricing decisions with commercial goals.
• Monitor launch performance, analyze adoption and market feedback, and apply insights to optimize future innovation and growth initiatives.

• 4–7 years of experience in brand management, product marketing, or commercialization roles.
• Experience commercialising new product launches within a brand portfolio.
• Strong understanding of go‑to‑market fundamentals (positioning, pricing, channel strategy).
• Ability to translate strategy into clear, actionable plans.
• Proven ability to work cross‑functionally and influence without direct authority.
• Strong commercial mindset with attention to both brand equity and business performance.
• Preferred: experience in CPG, supplements, or health & wellness categories.
• Preferred: experience working with P&Ls and analytical tools such as Nielsen or Circana.

Salary range: $ – $ (commensurate with experience). Employees may be eligible to participate in company employee benefit programs.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome applicants from all backgrounds.