Group Product Director, KOL Strategic Engagement and Development, CAPLYTA

Group Product Director, KOL Strategic Engagement and Development (CAPLYTA®)

Location:

Titusville, New Jersey, United States of America

Position:
Reports to the Director of Marketing, CAPLYTA®. Responsible for setting and executing the overarching KOL strategy across all CAPLYTA® indications (MDD, Bipolar, Schizophrenia). The role will be located in Titusville, NJ and may involve up to 30% travel.

• Set the overarching KOL engagement strategy for existing advocates and develop a pipeline of new and emerging KOLs across all CAPLYTA® indications.
• Own end‑to‑end peer‑to‑peer (P2P) strategy, large speaker bureau management, and program optimization across all indications.
• Create and curate content deployed through TLL field interactions, congress activations, speaker programs, and digital channels.
• Lead congress strategy including booth presence, product theaters, roadshows, and executive KOL encounters.
• Lead advisory board strategy focused on insight generation to inform content development, unmet needs, and clinical perceptions.
• Drive TLL marketing content strategy, development, training, and field insight synthesis in partnership with the TLL National Director.
• Synthesize KOL and field insights to inform brand strategy, competitive positioning, and co‑positioning across the Neuroscience portfolio.
• Ensure coordinated, customer‑centric KOL engagement across the Neuroscience portfolio to maximize impact of peer‑to‑peer content.
• Manage and develop a team of three direct reports: two Product Directors and one Product Manager.
• Partner closely with cross‑functional stakeholders including Medical Affairs, Sales Leadership, Market Access, and Global Commercial teams to ensure strategic alignment.

• Future‑Oriented:
  Identify and understand future unmet needs in KOL engagement and medical education; demonstrate capacity for strategic thinking across multiple indications.
• Intellectual Curiosity:
  Demonstrate learning agility; stay updated with evolving healthcare markets, competitive landscape, and peer‑to‑peer best practices.
• Business Case Development:
  Drive decisions based on insights; ensure facts and analogues guide the path forward; communicate complex information in simple terms; manage complexity across multiple projects and indications.
• Organizational Alignment, Collaboration and Executional Excellence:
  Foster collaboration and influence with cross‑functional partners; create one aligned US voice across KOL, P2P, and regional marketing.
• People Leadership:
  Build, develop, and retain high‑performing teams; foster a culture of accountability, innovation, and inclusion.
• Demonstrated understanding of Marketing Excellence framework and competencies.
• Big picture orientation with attention to detail.

• Education:
  
  BA/BS required; MBA preferred.
• Minimum of 10 years of relevant commercial experience in the pharmaceutical or healthcare industry, including marketing and/or sales.
• Minimum of 3 years of people‑management experience, including developing and coaching direct reports.
• Demonstrated experience leading KOL engagement, peer‑to‑peer strategy, and/or medical education programs.
• Proven ability to lead and collaborate with cross‑functional teams and drive strategic alignment across matrixed organizations.
• Strong verbal and written communication skills.
• Strong decision‑making skills and ability to manage complexity across multiple projects and indications.
• Preferred:
  Experience in Psychiatry, Neuroscience, or CNS therapeutic area; launch experience; marketing and sales leadership; speaker bureau and congress strategy management; partnership with R&D, Medical Affairs, Global Marketing, Market Access, Patient Advocacy, and Supply Chain.

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