Associate Brand Manager Humor & OOH, Strategy & Innovation

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world's biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.

We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

We are seeking a passionate, innovative, and consumer-obsessed marketer to join the Kids Adventure & Out-of-Home Strategy & Innovation team. This individual will play a critical role in shaping the future of the Good Humor brand while helping drive strategic growth across the Out-of-Home (OOH) ice cream business.

The ideal candidate combines strategic thinking with strong executional excellence, thrives in a fast-paced cross-functional environment, and has a passion for developing breakthrough innovation, culturally relevant brand experiences, and consumer-loved products. This role offers the opportunity to work across iconic brands, emerging trends, and new growth opportunities within one of the world's most recognized ice cream portfolios.

• Own meaningful projects on one of America's most iconic ice cream brands.
• Influence the future innovation strategy for a growing business.
• Work across brand building, innovation, culture, licensing, and channel strategy.
• Collaborate with leaders across Marketing, R&D, Sales, Supply Chain, Insights, and Design.
• Help create products and experiences that bring joy to consumers across thousands of locations nationwide.

The Associate Brand Manager will lead key elements of Good Humor brand strategy and innovation while supporting the development of the broader OOH growth agenda.

• Help develop and execute Good Humor's long-term brand strategy, positioning, and growth plans.
• Drive initiatives that strengthen brand relevance, distinctiveness, and consumer engagement.
• Translate consumer, category, and cultural insights into actionable business opportunities.
• Partner with creative, insights, and media teams to deliver compelling brand storytelling.

• Lead end-to-end innovation projects from concept development through commercialization.
• Build robust business cases and innovation roadmaps aligned with strategic growth priorities.
• Coordinate cross-functional teams including R&D, Supply Chain, Finance, Sales, Legal, Packaging Design, and Operations.
• Ensure projects are delivered on time, in full, and within budget.

• Support development of OOH growth strategies across convenience, food service, ice cream truck, recreation, and other emerging channels.
• Identify white-space opportunities through analysis of consumer trends, marketplace dynamics, and channel insights.
• Partner with Customer Strategy, Category Management, and Sales teams to unlock distribution, visibility, and channel-specific growth opportunities.

• Lead consumer learning plans, concept testing, and innovation validation.
• Monitor category trends, competitive activity, and cultural movements to identify future growth opportunities.
• Synthesize data into clear recommendations and senior leadership presentations.

• Support development of strategic brand partnerships, licensing opportunities, and experiential activations.
• Help identify culturally relevant opportunities that strengthen consumer engagement and brand impact.
• Collaborate with internal and external partners to bring initiatives to market effectively.

• Manage project budgets, purchase orders, forecasting inputs, and agency relationships.
• Track innovation performance and business results against key success metrics.
• Prepare materials for business reviews, innovation gates, and senior leadership presentations.

• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organisation
• Values collaboration, clarity and low-ego ways of working

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2-5 years of experience in brand management, innovation, category management, shopper marketing, consumer insights, or related commercial roles.
• Strong project management and cross-functional leadership capabilities.
• Excellent analytical,…