Omnichannel Paid Media Marketing Support

Location: Plainsboro

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* Job Title:

** Omnichannel Paid Media Marketing Support

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* Location:

** Plainsboro, NJ

** Pay:
** Up to $80.00/hour

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* Start Date:

** September 1

** Duration:
** 2 years from start date

** Work Arrangement:
** Hybrid;  
** onsite presence required as needed*
* ** Job Overview*
* Join an industry-leading Life Sciences company as the Omnichannel Paid Media Marketing Support specialist. This role will support the execution of direct-to-consumer (DTC) paid media initiatives for the Obesity Marketing portfolio, focusing on increasing patient awareness and driving brand impact. Key responsibilities include logistical coordination, agency management, and media campaign execution across channels such as display, OLV & CTV/streaming, SEM, POC, paid social, and television.

This is a non-lead, hands-on support position best suited to an experienced media agency professional.

** Essential Responsibilities*
* ** Media Planning & Execution*
* + Coordinate with media partners, internal teams, and agencies to activate DTC paid media plans.

+ Support brand and Center of Excellence (COE) teams in executing plans aligned with strategic positioning and messaging.

+ Oversee agency partners in media planning, buying, tracking, and optimization across assigned brands.

+ Collaborate with COE to provide performance insights and drive efficient optimization efforts.

+ Liaise with various brand teams to ensure media activities align with portfolio requirements.

** Internal Stakeholder Collaboration*
* + Interact with medical, managed markets, regulatory, sales, legal, and corporate communications teams.

+ Partner with analytics and intelligence teams to track metrics, providing data-driven insights for campaign success.

+ Align with brand leads on needs and execution plans for paid media initiatives.

** Materials & Review*
* + Coordinate asset and material development with COE, brand, and agency teams to enable timely launches.

+ Maintain clear communication with external media partners to ensure on-time campaign deployment.

** Tracking, Reporting & Optimization*
* + Support campaign set-up, testing, and reporting requirements for comprehensive measurement.

+ Monitor "test-and-learn" initiative results and emergent trends in DTC channels.

+ Partner with external agencies for robust conversion tracking and spend optimization.

+ Lead and participate in regular status/optimization meetings.

** Physical Requirements*
* + Onsite presence at Plainsboro, NJ office required; hybrid arrangement is allowed, with attendance adjusted per meeting and business needs.

** Qualifications*
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** Minimum 5+ years' paid media marketing experience; strong experience in multichannel media planning and oversight is required.*
* + Prior pharmaceutical industry or healthcare media agency experience strongly preferred.

+ Proven background in digital paid media planning (display, OLV, CTV, paid social) with backend technical understanding.

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** Bachelor's degree required; MBA preferred.*
* + Demonstrated achievements in traditional, digital, and emerging media domains.

+ Excellent organization and multitasking skills, with the ability to efficiently manage multiple work streams and agency partners.

+ Strong communication and analytical capabilities, with a solutions-oriented, forward-thinking approach.

+ Ability to thrive in fast-paced, cross-functional environments and prioritize effectively.

** Core Competencies*
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** Teamwork:
** Support a healthy, engaging, and inclusive work environment; foster trust and motivate high-performing teams.

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** Outcome Driven:
** Communicate with purpose, translate strategy into action, and drive innovation and agility.

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** Problem-Solving:
** Seek innovative solutions, simplify processes, and adapt quickly to change.

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** Analytical Mindset:
** Strong skills in performance analysis and the ability to defend recommendations with data.

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** Execution:
** Focus on timely, efficient execution and resource allocation; eliminate unnecessary complexity.

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* Note:

** Only candidates with substantive media agency experience (not creative roles) will be considered for this opportunity.

If you are driven, tactically savvy, and passionate about making a difference in patient health through strategic paid media, we encourage you to apply.

_Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability._

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to…