Integrated Marketing Senior Manager

Apply prior to the end date:
August 21, 2026

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

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The Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the Central Marketing Organization (CMO) and Verizon Consumer Groups(the Business Units), utilizing the full breadth of the Google Suite with an AI-centric approach. You will lead the Integrated Marketing and GTM initiatives for the Mobile & Home portfolio.

This position will require the selectee to introduce AI processes into the marketing lifecycle, specifically by architecting automated workflows that streamline go-to-market execution, optimize resource allocation through predictive analytics, and utilize generative AI tools to accelerate creative versioning and performance reporting for end to end execution for their respected portfolio. In this role, you will partner with stakeholders across the Central Marketing Organization (CMO) and various Business Units on strategic briefings.

Serving as the primary point of contact for all campaign updates, you will ensure internal and external stakeholders receive consistent and accurate information. Furthermore, you will utilize your expertise with AI tools to manage project timelines and ensure the flawless execution of all marketing initiatives.. You will additionally work closely with our 3rd party partners to ensure alignment on creative direction, legal approvals, and marketing plan optimization.

Your role will involve the strategic planning, management, and reporting of multi-channel campaigns of high complexity. These initiatives are designed to bolster brand awareness and stimulate demand while extracting customer insights to guide future strategy, all while utilizing AI as a foundational component. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases.

This role requires the ability to work efficiently, effectively and strategically in a fast-paced, evolving environment.

Responsibilities:

• Master the application of Artificial Intelligence through the utilization of Google's suite of AI products and tools
• Efficiently integrate workflows centered on AI-first technological solutions
• Collaborate with cross-functional teams (Business Units, Creative, Media, Retail, Social, PR, Events, CRM, L&D, GTC) and orchestrate end-to-end strategic planning and execution.
• Author and present Execution briefs for new initiatives to multiple audiences from working team to executive level overviews.
• Centralize and project manage launch and marketing campaign details, acting as the single point of contact for up-to-date, accurate information in order to deliver a cohesive campaign.
• Own day-to-day stakeholder communications and manage creative/asset reviews, coordinate meetings and logistics, keep detailed and organized project tracking.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Expert Google AI
  
  Skills:
  
  Practical experience with Gemini Advanced, Vertex AI, and Gemini Notebook, including prompt logic, RAG, and autonomous agents.
• Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research,…