Omnichannel Marketing Lead III # 26-18489

Job Title

Duration: 24 Months

Purpose:

Assist in development & execution of Patient (DTC) paid media plans for Obesity Marketing portfolio to increase brand awareness that will aid in patient request or conversion. Support the Center of Excellence (COE) and Brand teams to deliver media plans driving positive business impact. Responsible for the coordination associated with the planning, execution, optimization and analysis of media initiatives. Serve as an internal expert on patient facing media channels.

• Lead the coordination required of media partners, internal teams and cross agency teams to bring to life media plans, including organizing logistics, teams and materials required to bring timely completion to projects and work streams.
• Support the development and execution of the paid media plan with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging
• Manage agency partners in media planning and buying responsibilities for portfolio of brands including ensuring appropriate planning, execution, tracking, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively
• Work with COE to provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
• Liaise with brand teams to ensure media plans remain in lock step of portfolio needs and requirements

• Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel
• Work closely with OI (Omni-channel intelligence) and Integrated Analytics to provide needed data to establish, own and defend metrics necessary to track impact and success of awareness, business impact and acquisition initiatives
• Work with brand account managers or brand point leads to ensure alignment on needs and execution plans are in place

• Collaborate with COE, and Brand Leads on media plan development, execution and optimization
• Communicate with external partners to ensure timely campaign launches
• Ensure brand lead, agency partners and COE are aligned on assets needed and timing to execute media plan

• Support the set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan
• Monitor "test-and-learn" approach to campaigns and emergent trends
• Partner with external partners to measure and report on media conversion tracking
• Follow internal and external procedures in managing contracts
• Support spend optimizations and ensure that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget
• Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate

Physical Requirements:

Onsite presence at Plainsboro office required. Open to hybrid work arrangement. Exact weekly onsite requirement may adjust with in-person needs and meetings.

• Minimum of 5+ years paid media marketing experience required
• Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required. Prior pharma media experience preferred
• Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required.
• Bachelor's degree or equivalent experience, MBA preferred
• Evidence of passion and achievements in traditional, digital and emerging media space
• Planning, Execution and Follow-Up - effectively prioritizes and spends their time and the time of others on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management. Must be solutions oriented
• The ability to work fast paced on cross functional teams across multiple work streams/projects
• Strong analytical background required

• Ensure a healthy, engaging and inclusive work environment
• Build trust and relationships across functions and cultures
• Recognize and motivate teams for high performance

• Communicate purpose and vision with passion and urgency
• Translate strategy into ambitious goals with clear priorities
• Make bold decisions and take risks
• Seek new and innovative solutions
• Demonstrate agility and adapt quickly to changes in a fast paced environment
• Consider how to drive marketing success beyond media
• Keep things simple and eliminate unnecessary complexity

Notes:

• Role is on the DTC (direct-to-consumer) side, not HCP
• Requires the ability to make decisions in unique situations that take into account brand needs, and guidelines both from
• Position will support bringing to market the DTC paid media campaigns inclusive of digital (display, olv & CTV/streaming), SEM, POC, paid social media and television. This role does not involve website building, CRM, nor creative or content work. This role supports the paid DTC media planning and manages the logistics/coordination to…