Sr. Trade Marketing Manager, FMC & Kinder Snacks

Sr. Trade Marketing Manager, FMC & Kinder Snacks

We have a current opening for a Sr. Trade Marketing Manager, FMC & Kinder Snacks and are actively reviewing applications.

Sr. Trade Marketing Manager – Mainstream Chocolate Seasons and Kinder Joy will be responsible for the in-store activity strategy to execute the brand strategy s includes developing and cascading the Go to Market plan detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). This position owns the in-store activity calendar for the brand, and the DSMP and Financial KPI attainment for assigned brands/segments.

Support and provide thought leadership among key cross-functional internal relationships, including Category Management, Marketing, Sales Operations, Demand Planning, and Sales Account Teams.

This role is hybrid, and will be based out of our North American HQ in Parsippany, NJ.

• Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
• Cascade the Brand strategy at both total Market and Retail by channel to the whole Sales organization
• Develop the in-store activity calendar by session / channel in close partnership with Brand, prioritizing the tentpoles / promos to provide clear guidance to the sales organization
• Develop sales supporting tools (e.g. everyday display catalogues + development of display for new launches) to ensure a successful sell in of FMC + Kinder Snack activations and tentpoles

• Monitor competitive activity to ensure external factors are incorporated into business plans

• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities from stage 1 to all the New product launch, and reassess all the current Brands PPA to highlight possible white spaces to close
• Responsible (with Marketing) for the development, push and execution of in-store activations and POS.
• Partner with Brand and Packaging team to develop solutions to challenge status quo and improve profitability where possible

• Provides input to the S&OP process on changes in distribution, promotion, and customer/channel strategy
• Aligns with Shopper Marketing on the shopper marketing plans and eCommerce investment
• With Marketing proposes the Budget (volume and revenue) of the assigned brands
• Aligns with Marketing, Sales, Finance, and Trade Business Intelligence on the trade spend budget and promotion plan

• Operates in accordance with Group guidelines to recruit, manage, motivate, coach and develop 2 direct Trade Marketing reports.
• Develops a cohesive, aligned and motivated team with agreed and synergistic MBOs
• Ensures "people development plans" via training and performance development management.
• Maintains a succession plan to continually grow/upgrade the organization.
• Directs and maintains various activities designed to promote and maintain a high level of employee engagement.

8-10 years relevant experience required in a CPG setting, with extensive sales experience

Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters

Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP's

Bachelor's degree in a business/marketing discipline required; MBA preferred

Inspirational leadership and man-management style that promotes teamwork and nurtures top talent

Strong communication skills with an ability to outline and reinforce the Group & Regional vision / strategy

Strong decision making and interpersonal skills with an ability to influence at the most Senior levels

Commercially astute with strong business sense and excellent problem solving / analytical skills

Proficient in Microsoft Office, including the knowledge of Word, Excel, Power Point and One Note

Management presentation competencies to effectively present key category insights in front of internal and external stakeholders

Candidates should possess strong collaborative capabilities, high integrity & ethics, and operate daily with the company's values in mind

Experience managing a team to deliver results

Line manager experience providing career development for team members

Global mindset; desire to build a successful career with a growing global company

Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

The base compensation range for this position is $ - $. Actual compensation will be determined based on experience,…