Senior Brand Manager, Innovation – Mainstream Indulgence

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream.

And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The Senior Brand Manager, Innovation (Mainstream Indulgence) leads the Demand Cluster of Mainstream Indulgence across a portfolio of iconic brands including Breyers, Klondike, and Hershey’s licensed brands (Reese’s, Hershey’s, Almond Joy). This role is responsible for driving demand‑led growth with mainstream families and households through a combination of innovation, brand strategy, and breakthrough communications.

• Own the end‑to‑end innovation pipeline and renovation strategy across the Mainstream Indulgence portfolio
• Identify whitespace opportunities grounded in consumer insights, trends, and financial targets
• Lead cross‑functional teams (R&D, Supply Chain, Finance, Sales) to deliver scalable, margin‑accretive innovation
• Balance core, premiumization, and licensed brand expansion to maximize long‑term portfolio health

• Define and evolve clear, differentiated brand roles and positioning across Breyers, Klondike, and Hershey’s brands
• Ensure each brand has a distinct, ownable point of view while working cohesively within the broader demand cluster
• Translate consumer, cultural, and market insights into actionable brand strategies that unlock growth with mainstream households
• Partner with leadership to shape portfolio and brand prioritization decisions

• Lead development of integrated, consumer‑facing campaigns and campaign assets
• Ensure communications are insight‑driven, creatively distinctive, and grounded in product truths
• Partner with agencies to deliver high‑quality creative across paid, owned, and retail channels
• Drive consistency across touchpoints while tailoring content to channel‑native execution

• Manage and develop 2 Associate Brand Managers (ABMs)
• Provide clear direction, coaching, and growth opportunities to build a high‑performing team
• Foster strong cross‑functional collaboration and influence across internal and external partners

• Thinks end‑to‑end and takes ownerships for results
• Is comfortable working in a fast‑moving, evolving organisation
• Values collaboration, clarity and low‑ego ways of working
• Bachelor’s degree required, MBA a plus
• 5‑7 years’ experience in brand marketing, preferably in Consumer‑Packaged Goods
• Understanding of digital and eCommerce
• Clear demonstration of successful, consistent delivery to the business
• Clear demonstration of project management and leadership skills
• Experience working with agencies and media partners
• Experience working with different customer channels
• Ability to operate in a fast‑paced, dynamic environment, and to provide innovative approaches in a team‑based structure
• Ability to deliver both verbal and written communication in a simple, compelling manner
• Ability to think strategically, both from a brand and portfolio view

• A winning, future‑fit innovation pipeline that fuels sustainable growth
• Clear, differentiated brand roles that shift growth from distribution‑led to demand‑led
• Breakthrough communications that resonate with mainstream families and drive penetration

• Category obsessed:
  Deep passion for ice…