Ice Cream Innovation Brand Manager, Club & New Formats

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream.

And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Location:

Englewood Cliffs, NJ Scope:
North America

Terms:

Permanent, Full-time, Hybrid International sponsorship nor relocation is supported for this role

The Magnum Ice Cream Company (TMICC) is seeking an Innovation Brand Manager to lead growth across the Club channel and new ice cream formats for in-home retail, across iconic brands such as Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso. This role is responsible for building and delivering a consumer-led innovation agenda that accelerates TMICC share in Club and unlocks incremental retail growth through new formats.

The position requires end-to-end ownership—from strategy and pipeline development through to commercialization, cross-functionally to deliver strong business results.

• Club channel is $1B in sales with TMICC having 4% share, this role will focus on growing share and bringing the Club scope to $50MM of incremental sales through the years.
• Lead the end-to-end innovation strategy and execution for the Club channel
• Develop insight-driven propositions, including pack-price architecture and format strategies tailored to Club customers
• Build and manage a robust innovation pipeline to drive incremental growth and market share, tailored for the Club customer and consumer.
• Partner with Sales and Category teams to ensure strong customer alignment and execution

• Identify and develop net-new ice cream formats to unlock incremental consumer demand
• Build scalable cross-brand innovation platforms across the TMICC portfolio
• Lead projects from concept through commercialization, ensuring viability and impact

• Identify and develop new consumer-centric product ideas for both Club Channels and new format development
• Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization.

• Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and in home channels
• Lead consumer learning initiatives to gather insights and assess the potential of new ideas.
• Utilize consumer demographic data to identify opportunities and develop an optimal new product mix.
• Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies.

• Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects.
• Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant.
• Drive alignment, structure, and pace across complex initiatives to ensure delivery excellence

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong understanding of market trends, consumer insights, and category dynamics.
• Experience in Club channel and/or pack-price architecture preferred
• Proven track record of leading innovation from concept to launch
• Strong analytical, strategic, and project management skills
• Ability to lead and influence cross-functional teams
• Excellent communication and interpersonal skills.