Events and Experiences Marketing Specialist (Contract Role

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology.

At LG, we strive to make Life Good for Everyone.

This is an On Site role that will work in our offices daily M-F (with the exception of Event Travel). This role can be based in our Englewood Cliffs, NJ office (first choice) or our Lincolnshire, IL office. This is not a remote role.

We are seeking a creative, proactive, experience-first Events & Experiences Marketing Specialist to support the strategy, planning, and end-to-end execution of LG Media Entertainment B2B’s trade shows and strategic micro-events across the U.S. This role is responsible for delivering customer-obsessed experiences that bring LG’s B2B innovations to life, and help our customers and partners understand the value, see solutions in action, and feel confident moving forward with LG.

Our Experiential Marketing team brings LG Media Entertainment B2B to life through high-impact, “high-touch” customer moments, especially Tier 1 trade shows and strategic micro-events that drive awareness, pipeline, and partner engagement. We support an expansive portfolio of B2B solutions and create experiences that elevate the LG brand through premium storytelling, strong execution, and high-quality engagement. This role is highly visible and cross-functional, partnering closely with sales, product marketing, agencies, vendors, and internal stakeholders.

• Lead end-to-end execution of select trade shows and micro-events; helping with strategy and planning through on-site delivery and post-event wrap.
• Execute a range of micro-events including:
  • Business Innovation Center (BIC) events
  • Partner-focused events (ecosystem/alliances/channel)
  • Pop-up style activations and smaller sales-driven moments that require fast, polished execution.
• Own show management: timelines, project plans, checklists, run-of-show, on-site coordination, setup/tear-down, and real-time troubleshooting.
• Help manage agency and vendor partners to deliver strong creative, flawless production, and consistent brand execution.
• Partner cross-functionally with internal stakeholders (e.g., sales teams, product marketing, SMEs) to translate business objectives into compelling experiences, demos, and customer engagement plans.
• Elevate and maintain LG’s brand presence by delivering engaging, high-touch customer experiences and confident event storytelling.
• Build scalable event tools and systems (e.g., modular assets, “tradeshow-in-a-box,” reusable processes) to help improve speed, consistency, and quality across multiple events.
• Define and track performance (KPIs such as leads, meeting outcomes, funnel acceleration, and experience quality) and report results with clear recommendations.
• Help coordinate budgets and operational processes (procurement/finance collaboration, contracts, and internal systems) to ensure smooth execution.
• Translate ABM strategies, account insights, and persona‑specific messaging into tailored event concepts, content, and experiences.
• Design and execute executive‑level engagements (CIO salons, leadership dinners, vertical‑focused round tables) that deepen relationships with priority accounts.
• Partner with ABM, Sales, and Product Marketing to ensure each experience…