NA Marketing Innovation Associate Brand Manager, Kids Adventure - Popsicle

Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What Truly Sets Us Apart Is How We Work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Job Title:
NA Marketing Innovation Associate Brand Manager, Kids Adventure - Popsicle
Location:
Englewood Cliffs
Reports to:
Klondike Brand Manager
Job Purpose
We are looking for an intelligent, innovative and creative Marketer with a passion for brands. The ideal candidate will drive the business forward with out of the box ideas, strong leadership of the cross-functional team and by challenging the status quo to get things done more efficiently. This position will require an in-depth understanding of brand development, which includes market trends, consumer focus, and category dynamics.

The role will require both strategic thinking and understanding of logistical execution to continue to nurture Popsicle brand love and role in consumer’s lives.

Key Responsibilities
The Associate Brand Manager for Popsicle will sit within our Kids Adventure cluster & will be held accountable for leading the Innovation, Communication and Strategy across the North American business. Responsibilities include, but are not limited to:

• Developing and Managing Innovation Pipeline with a cross functional team to ensure packaging, product and customer demands are launched on time and in full.
• Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts
• Partner closely with Operations marketing team to ensure flawless execution in market
• Lead culture-driven communication writing and development for creative agency brief and lead the development of final assets
• Popsicle has a significant investment in the licensing and cobranding products, lead Popsicle co-brand strategy work and manage relationships with co-brand partners
• Including forecast accuracy and contract negotiations
• Day to Day management includes:
• Budget and invoices
• Run and conduct market analysis to understand market trends and opportunities

Who We're Looking For

• You're a born leader:
  This position requires strong leadership skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative.
• You have a Drive for Results:
  You can be counted on to exceed goals successfully & steadfastly push yourself & others for results
• You're a master problem solver:
  You can use rigorous logic and methods to solve difficult problems with effective solutions. You can see hidden problems & anticipate what could become a project roadblock. You look beyond the obvious and don’t stop at the first, simple answer, leveraging all fruitful sources for a solution.
• You have fantastic interpersonal savvy: you relate well to all kinds of people up down sideways, inside & outside the organization. You know how to build the appropriate rapport with cross functional teams & build effective, constructive relationships. You use diplomacy & tact and can diffuse even high-tension situations comfortably
• You are a creative & strategic thinker: you see ahead clearly & can anticipate future consequences and trends accurately. You have broad knowledge and perspective, & can contribute new & unique ideas, easily making connections among previously…