Senior Manager, Omnichannel Marketing

Division Overview

Acrotech Biopharma Inc. was formed as a global platform to commercialize innovative proprietary medications. The company aims to launch scientifically advanced products to address unmet needs and deliver value to patients as well as all healthcare stakeholders. Acrotech aspires to be a patient focused, research-based organization that strives to launch treatments which are accessible to patients that need them.

Acrotech is expanding! Our company focuses on three key areas: oncology, dermatology, and biosimilars. We are currently building out a new Dermatology Business Unit to launch ADQUEY™ a novel treatment for mild to moderate Atopic Dermatitis. We are seeking a Senior Manager, Omnichannel – Dermatology, to help lead our launch.

This is a great time to join Acrotech. We are seeking talented leaders to grow our organization. Here you won’t be just a number, but a key contributor who will make significant impact on our organization and the patients we support.

We are seeking a Senior Manager, Omnichannel to lead the development and execution of our omnichannel engagement strategy for an exciting new product launch in the dermatology space.

This is a unique opportunity to build an integrated customer experience from the ground up. You'll work cross-functionally with Brand Marketing, Sales, Medical Affairs, Market Access, IT, Commercial Operations, and agency partners to create seamless, data-driven engagement across every customer touchpoint.

If you're passionate about digital innovation, customer experience, and launching brands that make a difference for patients, we'd love to hear from you.

• Develop and execute the omnichannel strategy supporting a successful product launch and ongoing brand growth.
• Design customer journeys and engagement strategies for healthcare professionals, patients and other key stakeholders.
• Develop omnichannel promotional strategies that coordinate messaging across digital and physical channels.
• Partner with Brand Marketing to translate business objectives into integrated omnichannel campaigns.
• Lead the planning, execution, and optimization of digital campaigns through channels such as email, mobile apps, websites, paid media, social media, and SMS.
• Collaborate with Sales, Medical Affairs, Commercial Operations, Market Access, and IT to ensure aligned customer experiences.
• Develop customer segmentation and personalized engagement strategies using data and analytics.
• Analyze customer behavior, engagement metrics, and campaign performance to identify opportunities for continuous improvement.
• Establish campaign KPIs and performance dashboards to measure effectiveness and optimize results.
• Manage relationships with digital agencies, media partners, and marketing technology vendors.
• Ensure all digital content and promotional activities comply with FDA regulations, industry standards, and company policies.
• Stay current on emerging digital marketing trends, omnichannel best practices, AI-enabled marketing capabilities, and pharmaceutical customer engagement innovations.
• Support launch readiness activities, including digital asset development, platform testing, and channel deployment.

Qualifications
- Skills & Requirements

• 5+ years of experience in pharmaceutical omnichannel marketing, digital marketing, or commercial excellence.
• Experience developing and executing integrated omnichannel campaigns.
• Strong understanding of CRM, marketing automation, customer engagement platforms, and digital analytics.
• Experience collaborating with cross-functional commercial teams.
• Excellent project management, communication, and stakeholder management skills.
• Ability to travel up to 20%

• Dermatology or specialty pharmaceutical experience.
• Experience supporting a pharmaceutical product launch.
• Experience with Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar commercial technology platforms.
• Knowledge of customer journey mapping, personalization strategies, and marketing analytics.
• MBA or other advanced degree.

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.
• Annual Bonus
• Lo…