Product Director, Professional Promotion-Mood

Location: Titusville

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn

more at  

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

** Job Function:*
* Marketing

** Job Sub*
* ** Function:*
* Strategic Marketing

** Job Category:*
* Professional

** All Job Posting Locations:*
* Titusville, New Jersey, United States of America

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* Job Description:

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* Johnson & Johnson Innovative Medicine is recruiting for a Product Director Professional Promotion, located in Titusville, NJ.

** About Innovative Medicine*
* Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

** About Neuroscience*
* Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

The Product Director is a core member of the SPRAVATO® brand marketing team and will be responsible for developing and implementing personal promotion strategies supporting the TRD indication.  The individual will work closely with other brand partners and a cross-functional team that includes the Sales Leadership, Medical Affairs, Insights and Analytics.

The Product Director will report to the Group Product Director for Professional Promotion.

** Responsibilities*
* Areas of Focus include but are not limited to the following activities:

+ Own the development and implementation of SPRAVATO®'s healthcare professional strategic messaging roadmap across personal promotional channels

+ Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues

+ Effectively partner with sales representatives, sales leadership and sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution

+ Lead competitive strategy development and support organizational pull-through

+ Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development.

+ Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform marketing strategies, tactics and measure tactical and brand performance.

+ Be a connector across SPRAVATO® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration

+ Champion a culture of innovation and collaboration

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* Qualifications:

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* + A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.

+ A minimum…