Sr Manager, Non-Traditional Generics Marketing

Teva Pharmaceuticals

We're Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it's innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we're dedicated to addressing patients' needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together.

The Senior Manager, Non-Traditional Generics Marketing is responsible for leading the development, execution, and optimization of strategic marketing initiatives that drive growth, enhance market presence, and support key business objectives. This role combines strategic thinking, strong business insight, and marketing communications capabilities, including oversight of content development and product website performance. The ideal candidate is collaborative, data-driven, and skilled at turning market insights into clear, actionable strategies within complex markets, especially the specialty pharmacy segment.

Location:

This is a hybrid position (3 days/week in office) located in Parsippany, NJ.

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

Key responsibilities include, but are not limited to:

Product Positioning & Market Readiness

• Identify markets and pipeline products that require differentiated or non-traditional marketing approaches.
• Develop and execute innovative go-to-market strategies using non-personal promotion and market access programs.
• Partner cross-functionally to ensure strategic alignment and seamless execution.
• Drive market-readiness efforts by supporting product and packaging-related documentation.

Strategic Planning

• Identify unmet business needs, emerging opportunities, and key challenges.
• Leverage market insights, category trends, competitive intelligence, and performance data to define key segments, growth drivers, and prioritized initiatives, with emphasis on the specialty pharmacy space.

Marketing Communications & Digital Presence

• Lead development of clear, compelling customer-facing content aligned with US Gx commercial objectives.
• Oversee product website strategy, content development, UI/UX enhancements, and performance analysis to strengthen market visibility and engagement.
• Translate complex clinical, market, and competitive insights into concise, impactful messaging that maintains a unified brand voice.

Financial Ownership

• Monitors spend and identify opportunities to improve cost efficiency.
• Support budget planning and maintain oversight of assigned budget areas.
• Coordinate internal and external resources to ensure responsible use of funding.

Analytics & Performance Measurement

• Collaborate with internal partners to develop strong analytical frameworks and success metrics.
• Measure the effectiveness of marketing plans and tactics using performance indicators.
• Continuously refine strategies based on data-driven insights and market feedback.

Excellence in Execution

• Demonstrate strong project management skills with clear objectives, on-time delivery, and operational efficiency.
• Implement marketing strategies across multiple channels, stakeholder groups, and therapeutic areas.
• Oversee execution with a focus on quality, consistency, and cross-functional alignment.

Communication & Relationship Building

• Communicate effectively across all organizational levels.
• Inspire teams, champion innovation, and build strong relationships with internal and external partners.

Any equivalent combination of education, training, and/or experience that fulfills the requirements of the position will be considered.

Experience

Required:

• Bachelor's degree
• A minimum of 5 years of experience in pharmaceutical or healthcare marketing, preferably within the generic or specialty pharmacy segments.

Experience…