Design Operations Manager
Listed on 2026-08-05
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Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Communications, Creative Advertising / Marketing, Digital Marketing
Design Operations Manager – Brand Experience and Activation
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.
What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realize the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Design Operations Manager – Brand Experience and Activation is responsible for leading the execution and amplification of brand campaigns across all consumer touch points, ensuring creative excellence, consistency and impact throughout the consumer journey. This role reports into Category Design Manager, the role ensures that all assets are accurately adapted, flawlessly executed, and efficiently deployed across all omnichannel consumer touchpoints.
This role requires strong creative expertise and in-depth knowledge of execution and production. One must have a strong creative stewardship, creative excellence and ability to amplify creative ideas.
Creative Excellence:
Strong understanding of branding, design, storytelling, and consumer communications. Ability to recognize and elevate high-quality creative work. Experience translating a master campaign into channel-specific executions. Strong visual and content judgement.
Consumer Centric:
Deep understanding of the consumer journey. Ability to identify moments that matter. Customer experience mindset. Insights driven decision making.
Digital & AI tool native:
Fully leverage AI tool and automation of tasks that enables execution.
Project and Financial management:
Annual budget forecast for and project budget management.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Direct creative execution agency and deliver and manage creative execution for project launch across category.
- Be the steward of brand equity and ensure each project is meeting its aligned objectives and elevating the brand expression.
- Build knowledge of consumer and retailer to lead creative idea and execution.
- Prioritize workload based on business priority and urgency.
- Final approval on creative quality and brand consistency across touchpoints.
Workflow, Process & Quality Management
- Communicate and lead creative direction to agency partner. Review and optimize creative executions.
- Identify execution efficiencies and define standards/templates and ensure agencies adopt them.
- Maintain high standards of creative and quality control for brand and creative across touchpoints.
- Work closely with Shopper Marketing, Brand Activation, Sales, and eCommerce teams to activate and orchestrate final assets.
- Not responsible for: print production specs (creating Dieline) and prepress sign-off, day-to-day vendor quoting or PO management, production timelines.
Agency & Vendor Governance
- Lead agency governance (creative + production), including briefing excellence, ways of working, capability fit, and performance scorecards.
- Establish a test/learn and optimization cadence; translate performance signals into clear creative recommendations.
- Partner with Content Factory and share the true creative for amplification content.
Leadership Expectations
- Lead through operational discipline, precision, and detail orientation.
- Foster strong collaboration with internal teams and external studio partners.
- Champion a culture of executional excellence and continuous improvement.
- Serve as the organization's guardian of quality, ensuring assets meet brand standards and market requirements.
Success Measures
- Brand…
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