Associate Director, Paid and Earned Media

Associate Director, Paid and Earned Media

Facility:
Commercial Marketing

Location:

Plainsboro, NJ, US

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers.

We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth.

Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Associate Director, Paid and Earned Media is responsible for paid and earned media strategies and plans for their respective therapeutic area (TA)/brand, ensuring alignment with brand positioning and objectives. This role involves managing paid and influencer agency partners, providing strategic insights, and optimizing activities to maximize impact and efficiency. Works closely with the Orchestration teams and Marketing to ensure media and channel synergies.

This role is responsible for planning, optimization and analysis of media initiatives. This role supports the Director, Paid and Earned Media in Supplier Management, SOW negotiations, agency SLA implementation and tracking. In this role, you will be a key strategic partner to account leads and cross-functional teams, bringing creative, culturally relevant paid media and influencer strategies to life for top-tier healthcare and consumer brands.

You'll serve as a connector—between creative, data, talent, and business goals—helping to ensure smart, differentiated, and effective work. The ideal candidate will bring a culturally relevant lens to all work—constantly identifying fresh ways to engage patient and provider audiences. Provide senior-level counsel to Brands to maximize business outcomes, using paid and earned media as key vehicles. Lead development of media strategies and plans and proactive recommendations that address evolving business needs and cultural shifts.

Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings.

The Associate Director, Paid and Earned Media reports directly into the Media Director, Paid & Earned as part of the Customer Engagement & Channel Excellence team. The role works closely with TA and Brand leads, Orchestration teams, Experience Operations, Omnichannel Intelligence and other teams within Novo Nordisk's Marketing organization. Cross-functional interaction also includes relations with Procurement, CI&A, Communications, Regulatory, and Legal stakeholders.

External relationships include relations with professional services agencies and media partners.

• Brand Planning and Media Management
• Influencer Strategy & Execution
• Functional Area
  
  Leadership
• Collaboration with Internal Stakeholders
• Emerging Channels
• Tracking and Optimization

Physical Requirements 20-30% overnight travel required.

Requires a Bachelor's degree in Marketing, Business or related field preferred. Advanced degree preferred 10+ years paid media marketing experience required preferably with digital experience Curious, challenger mindset, who embraces test & learn Experience working with external media agencies required Demonstrated ability to successfully operate in a fast-paced, dynamic environment Excellent strategic planning skills along with the ability to translate into tactics and operationalize for execution Knowledge of the pharmaceutical…