Marketing Analyst​/Coordinator 3 - 17040

• Proficient in Excel and PowerPoint (pivot tables, VLOOKUPs, etc.)

Summary:

The main function of a Channel Management analyst/coordinator is to support the Channel Managers in the day-to-day tasks needed to support the business in each channel. A typical Channel Manager analyst/coordinator is responsible for keeping track of the activities in each channel, performing analysis to support the activities in each channel, gaining internal alignment with Product Managers, and communicating with Sales.

Job Responsibilities:

• Support the Channel Management PM team to maximize the business on each channel.
• Work with the Product Managers and Sales teams to secure promotional vehicles and ensure seamless execution of these vehicles and other marketing promotions.
• Keep track of all the activities that each channel is running, updating the information in real-time.
• Perform data analysis to measure, plan, and track the effectiveness of promotional events and marketing placements.
• Forecast and track promotional events and sales trends in each channel, calculating estimated cost, analyzing collected data, A/B test, and documenting results and achievement rates.
• Collect and update data relevant to the Channels, such as assortment, flooring, or pricing.
• Experience and/or strong familiarity with Tableau and/or Power BI
• Reporting and presenting metrics and data to stakeholders and upper management

Skills:

• Must have a minimum of a bachelor's degree in marketing discipline, master's degree highly preferred
• 5+ years of relevant marketing analyst experience
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Project Management skills, with great attention to detail.
• Ability to work independently and manage one’s time.
• Basic knowledge of principles and methods for showing, promoting, and selling products or services.
• Basic knowledge of media production, communication and marketing techniques and methods.
• Retailer experience with retailer or as a vendor