Sr Director Brand Strategy Job Cedar Knolls New Jersey USA,Marketing / Advertising / PR

Location: Cedar Knolls

Position at Fingerpaint Marketing
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. Its that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Finger painters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally-we attract top talent and give them a space to grow and collaborate.

Description

Objectives

Of This Role

We’re looking for a big-idea, original-thinker brand strategist who can encourage clients (and internal account and creative teams) to improve strategic outputs, question assumptions, and reshape assignments into category-challenging propositions to create unique brand experiences. We’re seeking someone who’s a catalyst to move brands forward and devise innovative ways to engage customers.

Duties And Responsibilities

Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
Have a strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
Have the ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings
Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create "yes, and" moments
Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc)
Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc)
Provide thought leadership/oversight in matters of research design, stimuli development, research reporting, customer/competitor/market audits, and traditional strategic deliverables (eg, brand positioning, annual brand planning)
Responsible for leading and developing a team of strategists
Work with account lead to expand agency role, presence, and contribution
Identify opportunities to expand the strategic remit and develop/sell in additional strategy deliverables and workshops
Lead development of the pitch story flow and strategy deliverables and ensure integration with creative deliverables
Lead team ideation sessions and lead the development and moderation; oversee the reporting of strategy workshops
Partner with other strategy disciplines throughout client engagements
Partner with third-party resources/partners and other client agency teams
Proactively engage in internal strategic dialogue to share information and inform agency response
Support department lead in setting the tone and direction of the strategic offering

Know-how:

Entrepreneurial "can do" attitude and a relentless passion for collaboration and innovation
Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives
The…