Associate Brand Marketing Manager – CPG

Associate Brand Marketing Manager – CPG

Penns Grove, NJ, US

Experience: Mid Level

Salary: $80,000 - $95,000 per year

You'll own the day-to-day execution of marketing initiatives for the U.S. market, working closely with Marketing, Sales, Commercial Strategy, Operations and outside agency partners.

• Manage the U.S. marketing calendar and execute brand campaigns across digital, retail, food service and trade channels
• Manage agency partners, including briefs, feedback, timelines and deliverables
• Support new product launches from packaging development through commercialization
• Own packaging projects, coordinating design, regulatory/QA review and production-ready materials
• Develop sales tools, sell sheets, category materials, POS collateral and other customer-facing content
• Support digital shelf content and retailer media initiatives for key accounts
• Use consumer, shopper and market insights to strengthen campaigns, innovation and brand decisions
• Track marketing budgets, project timelines and multiple initiatives simultaneously
• Monitor competitive activity and emerging U.S. consumer and category trends

• 3–5 years of brand-side CPG marketing experience, ideally within food, beverage or another consumer products category
• Experience supporting or managing brand campaigns and product launches
• Hands‑on experience with packaging development
• Experience managing agencies and external creative partners
• Understanding of the U.S. retail landscape and how marketing supports Sales and retail buyers
• Strong project management skills with the ability to manage multiple priorities
• Experience with Circana, Numerator or similar syndicated consumer/category data is a plus
• Food service marketing exposure is a plus
• Strong PowerPoint and Excel skills

This is an ideal opportunity for a hands‑on CPG marketer who enjoys both the brand‑building and commercial sides of marketing and wants the opportunity to make a visible impact in a growing U.S. business.

We are a growing North American consumer products company with a portfolio of premium brands sold through major retail and food service channels across the U.S. and Canada.

The U.S. represents one of our biggest growth opportunities, and we're investing in building a stronger, more consumer-driven marketing organization. This is a unique opportunity to join as our first dedicated U.S. marketing resource and have a real hand in shaping how our brands grow in the market.

• $80,000 – $95,000 base salary + discretionary bonus
• 100% company-paid Medical, Dental & Vision insurance
• Company-paid Life, Short-Term & Long-Term Disability insurance
• 401(k) company contribution
• High-visibility role with direct access to marketing leadership
• Opportunity to help build the U.S. marketing function
• Collaborative, entrepreneurial environment with significant growth ahead

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